cyber-Wear Takes the Organization to the Next Level: Growth doesn’t happen through good ideas alone. It stems from resilient structures, scalable processes, and clearly anchored responsibilities.
This is why cyber-Wear is systematically realigning its Operations department, turning it into a central driver for the next phase of growth. The goal is not minor optimization, but systemic professionalization—creating an organization that masterfully handles increasing volumes, complex projects, and international structures while becoming faster, more transparent, and more efficient.
Bridging the Gap: Operations Meets Sales
The focus lies on a close alliance between Operations and Sales. Where there used to be simple handovers, there are now integrated value chains. From Supply Chain and Digital Operations to Excellence Structures, Operations is becoming the active steering entity for quality, speed, and customer experience.
Leadership with Clarity, Structure, and Scaling in Mind
With Dagmar Ritter as Head of Operations, this new organizational logic is being consistently implemented. As a member of the Executive Board, she will be responsible for all central operational areas, including Warehouse, Supply Team, Digital Operations, and the newly formed Operations & Excellence team.
Under this leadership, Operations is no longer just an executing unit, but a strategic lever for growth, efficiency, and customer satisfaction.
“Our ambition is to position cyber-Wear so that we don’t just continue to grow, but grow better,” emphasizes the Management. “Clear accountability, scalable processes, and operational excellence are crucial for this. With this structure, we are laying the foundation for the next stage of our company’s development.”
Dagmar Ritter adds:
“Today, Operations is far more than just process handling. It’s about transparency, speed, quality, and perfect synergy with Sales. My goal is an organization that takes ownership, improves measurably, and contributes actively to the company’s success.”
All Signs Point to Growth and Professionalization
With this new organizational structure, cyber-Wear takes another decisive step toward scaling, internationalization, and corporate maturity. Operations is evolving from a stable foundation into an active growth engine.
The new leadership structure deliberately closes a central gap in the overall organization. Responsibility is clearly anchored. Decision-making paths are shorter. Performance is systematically increased.
Or to put it another way:
The final, crucial piece of the puzzle for the next growth phase is now in place.
cyber-Wear hasn’t just become bigger.
It is ready for the next level.



