In the weeks following PSI, we will be presenting selected products and ideas that particularly inspired us. We’re kicking things off with true crowd-pleasers: the branded plush toys, Squeaky Ducks and “Herberts” by mbw, which attracted considerable attention both at PSI and in the context of The Hapticologist.

These charming characters demonstrate just how powerful haptic brand ambassadors can be. Individually branded and crafted with great attention to detail, they communicate brand values in an emotional yet playful way. Whether as eye-catching stand highlights, creative customer gifts, or limited special editions for campaigns – the possible applications are diverse.

Especially in an increasingly digital communication landscape, physical experiences are becoming more important. Products that can be touched, collected, or placed on a shelf create a lasting connection to a brand. They generate recognition, spark conversations, and evoke positive emotions.

With these mbw highlights, we are launching our PSI review – showcasing how brand communication can become a tangible experience. More product ideas and trend insights will follow in the coming weeks.