What began as a creative idea for our trade fair appearance at PSI 2022 has since become so much more. CYBI, our little alien with big googly eyes, a fluffy belly, and an extra dose of charm, has grown into a true character – and a symbol of our brand world.

Originally designed to bring our galaxy to life at the trade show, CYBI now accompanies us digitally in our day-to-day work. Through lovingly designed emojis and GIFs, he brings emotion, team spirit, and a playful wink to our internal communication. The idea came from Roman, and the implementation was a creative collaboration between Tom, Anna, Emilia, and several other colleagues.

For existing and potential clients, CYBI demonstrates: At cyber-Wear, communication isn’t just a concept – it’s something we actively live. With a passion for design, an eye for detail, and the courage to try new things. For job applicants, it offers a glimpse behind the scenes: We work with heart, humor, and a healthy dose of imagination.

CYBI shows how powerfully a mascot can foster brand loyalty, recognition, and emotional connection. And this is just the beginning: more emojis, seasonal editions, and cool specials are already in the works.

See you in the cyber-Wear universe. And with very big eyes!