For the 30th SWR3 New Pop Festival, Deutsche Bahn is presenting two promotional items that are anything but ordinary. They embody creativity, speed, and the art of making experiences tangible.

The first eye-catcher: a mailbox in exclusive DB design. Not just decoration, but a true experience. Visitors can drop in specially distributed postcards and send them free of charge. In this way, the festival spirit continues its journey – from Baden-Baden out into the world. A product that connects, ensuring memories don’t fade but arrive where they’re meant to.

The second highlight: the “Hot Wire” game in DB look. A classic reimagined – and realized faster than anyone thought possible. Normally, such a custom-made product takes up to ten weeks to complete. Our account manager Wayne made it happen in just four. A record pace that proves how passion and teamwork can drive innovation. The result is more than a promotional item – it’s an interactive experience that captures attention and sparks emotions.

Both products show that promotional items today are more than small giveaways. They are tangible brand experiences, they carry values, they create memories. The DB mailbox and the Hot Wire game combine functionality with storytelling, making the brand both visible and tangible.

This anniversary is the perfect occasion to turn extraordinary ideas into reality. Products that surprise, bring joy, and show that promotional items can make a real statement.

Experiences that last. Stories that travel further. Products that move people.