We couldn’t be prouder: at this year’s Iconic Award we scored a double win – setting an exclamation mark for the future of our industry.

Our MoPA – Museum of Promotional Articles and The Hapticologist at OMR show how bold ideas and radical rethinking can redefine an entire industry.

MoPA is not a museum in the traditional sense. It is a stage for brand messages, a space where materials trigger emotions and haptics becomes an art form. We are taking promotional products out of the drawer labeled “just practical” and placing them where they truly belong: in the context of culture, inspiration, and creativity.

The Hapticologist was our sensory statement on one of Europe’s largest marketing stages. At OMR, we didn’t just reach visitors – we touched them, quite literally. An interactive concept that proves: what we feel stays anchored deeper than any picture or sentence ever could.

This double award is more than a prize. It is a signal to the industry: promotional products are not add-ons. They are experience. Emotion. Impact. And that is exactly where we want to anchor them – right in the minds and hearts of people.

On October 7 in Munich, we will celebrate this success and at the same time set the stage for the next milestone. Because our ambition is clear: we don’t just want to win awards – we want to change the industry.