In close collaboration with Opel, the GSE Collection was created as part of the Opel Collection. It combines creativity, clear design, and a deep passion for motorsport. From the very beginning, our focus was on creating something together that goes beyond a simple product line. The goal was to make the values that define Opel visible – dynamics, progress, and style.

For the IAA, we additionally developed a dedicated Corporate Collection, designed especially for employees and dealers. For the first time, this collection was also worn by the entire booth staff, giving the brand presence at the fair a unified and modern look. Both lines highlight how constructive and inspiring the collaboration has been. Creativity and openness allowed us to piece together a bigger picture that not only fits the brand but also sets new accents.

The GSE Collection ranges from functional accessories to modern apparel. Each item carries a clear design and reflects the blend of everyday practicality with distinctive motorsport aesthetics. The result is products that not only appeal to fans but are also accessible to a wider audience.

At the IAA, the collection was presented in full for the very first time. Visitors were able to experience how design, innovation, and brand identity interact. The trade fair provided the perfect stage to show that design is not just a visual detail, but something that conveys attitude and character. The Opel GSE Collection makes this tangible in a direct and authentic way.