From Apparel to Impact – How Storm Creek Turns Sustainable Fashion into a Movement
The newest episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live on December 21 and features a brand that is redefining what apparel can achieve beyond style and function. Hosts Steven Baumgaertner (Cybergroup, Germany) and Jeff Solomon (Branded Merch Network, USA) welcome Doug Jackson, President of Storm Creek, and Laura Smith, Chief Impact Officer — the leadership duo behind one of the most purpose-driven apparel companies in the promo world.
Storm Creek has transformed more than 30 million plastic bottles into high-quality jackets, pullovers, and performance wear, while donating over 7 million U.S. dollars to environmental and social causes. Their mission: Better Product for the Greater Good.
The episode explores how Storm Creek has built a business in which sustainability is not a campaign, but the core operating system. Doug shares the company’s founding vision and growth story, while Laura explains how storytelling, product innovation, and measurable impact come together to create a brand that consumers want to support — and keep.
Key themes include:
• Why long-lasting apparel is the most sustainable apparel
• Turning recycled materials into premium products without compromise
• How co-leadership between business strategy and impact strategy works in practice
• The role of community partnerships and philanthropy in scaling purpose
• Whether sustainability will become industry standard or remain a differentiator
The result is a conversation about responsibility, value creation, and why the future of apparel depends on brands willing to act — not just announce.
Available December 21 on Spotify, Apple Podcasts and brandedworlds.online.
