cyber-Wear and URWAHN are breaking new ground. Together with URWAHN, one of Europe’s most innovative bicycle manufacturers, a partnership launches at PSI 2026 that deliberately goes beyond classic forms of cooperation. It represents a shared ambition: not merely to make brands visible, but to make them tangible. Not just to design products, but to imbue them with attitude, meaning, and identity.
With the official presentation of two exclusive concept bikes based on The Hap and cyber-Wear, a collaboration begins that brings together technology, design, sustainability, and brand leadership in a new context. It is the coming together of two companies from different worlds—meeting precisely at that intersection.
Two brands. One mindset.
URWAHN stands for radical innovation in the truest sense of the word: 3D-printed steel frames, consistently urban in concept, sustainably produced, modular in design. Bikes that are not merely a means of transportation, but an expression of a stance on city life, mobility, and the future.
For more than three decades, cyber-Wear has stood for brand leadership beyond the ordinary. For multisensory experiences. For products that carry brand identity, make it tangible, and anchor it for the long term. For the conviction that merchandising, corporate fashion, and promotional products are not giveaways, but strategic touchpoints.
What connects both companies is not a market segment, but a shared pioneering spirit.
Why this partnership is different
The partnership between cyber-Wear and URWAHN is not a classic product collaboration. It is not about branding an existing object. It is about co-creation on equal footing. About the question of how brand attitude can be translated into mobility—and how mobility itself can become a carrier of brand values.
The two concept bikes, unveiled for the first time at PSI 2026, are deliberately conceived as a manifesto. They demonstrate how design, haptics, materiality, function, and storytelling can merge into a single entity. How a product can become a stage for a brand—without being loud, without appearing interchangeable.
Here, URWAHN’s technological precision meets cyber-Wear’s expertise in multisensory branding. Engineering meets brand psychology. Function meets emotion.
A brand to be experienced, not explained
In an era of saturated markets and increasingly similar products, one dimension is gaining importance—one that has long been underestimated: experience. Brands are no longer just perceived; they are felt, used, and lived.
This is exactly where the partnership comes in. The concept bikes are not intended as mass-production items, but as prototypes of a new way of thinking. They show how brands can be set in motion—literally. How mobility becomes a medium. And how products can tell stories without having to explain them.
Pioneering spirit as a common denominator
Both URWAHN and cyber-Wear are companies that have consciously chosen not to take the easy route. Against scaling without meaning. Against standardization without character. Against short-term effects without long-term impact.
Both brands believe that real progress emerges where there is a willingness to rethink things—even at the risk of not pleasing everyone. This pioneering spirit is the core of the partnership.
A starting point, not an endpoint
The launch at PSI 2026 does not mark the conclusion, but the beginning. The partnership is conceived as an open field of innovation. As a platform for ideas, for new formats, for further applications at the intersection of brand, product, and mobility.
cyber-Wear sees this collaboration as a clear statement for brand work with substance. For partnerships with conviction. And for the courage to enter new spaces before they become the norm.
Together, URWAHN and cyber-Wear demonstrate what is possible when two brands do not search for overlaps, but for shared beliefs.
