The next episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live on January 18 and features a brand that has reshaped the way technology products enter the promotional market. Hosts Steven Baumgaertner and Jeff Solomon sit down with James Ung and Ethan Ung — the brother-led team behind Brandcharger.
Known for turning everyday tech into premium lifestyle gear, Brandcharger has built global recognition for durable, design-forward electronics that customers actually keep and use. From wireless chargers to travel tech, the company challenges the throwaway mentality of promo by focusing on function, aesthetics, and longevity.
In the episode, James shares how Brandcharger grew from a product vision into an international brand, while Ethan talks about evolving the company through new materials, sustainability, and a digital-first mindset. Together, the brothers reveal how shared leadership, creative friction, and complementary strengths drive innovation inside a family-run business.
Topics explored include:
• Why meaningful tech must be built to last — not replaceable in months
• How design storytelling creates emotional value in electronics
• The role of premium quality in reducing waste in the promo sector
• How a sibling-led company balances tradition and reinvention
• What the future of branded tech looks like in a world shifting toward sustainability and experience
The episode opens the BRANDED WOR(L)DS 2026 lineup with a story about innovation, responsibility, and the power of building a brand with purpose — not trend.
🎧 Available January 18 on Spotify, Apple Podcasts and brandedworlds.online.
