Two days full of energy, emotion, and experiences are behind us – two days in which we, as cyber-Wear, together with ten fantastic partners, demonstrated what promotional products can really do. As part of “The Hapticologist – The Center of Seven Senses,” we used OMR 2025 to send a strong signal for the future of our industry.
Even during setup, it was clear: This would be no ordinary trade fair appearance. In seven days, a multisensory world of experience was created that made brands tangible, understandable – and, above all, tangible. Our booth was a stage, bar, and meeting place all in one. The Hapticologist Bar became the center of attraction in Hall A4 – packed with conversations, ideas, drinks, and enthusiasm. It lasted until late into the evening. Until there was nothing left.
Our overbooked masterclass “More Sense for Stronger Brands” was one of the absolute highlights: Olaf G. Hartmann, Ulrich Klenke (CMO Deutsche Telekom), Sören Zinner (Schaeffler Motorsport), and our CEO Steven Baumgaertner impressively discussed how modern brand management is gaining relevance through multi-sensory technology – and why haptics are the emotional link in the digital age.
The guided tour “Merch That Works” on the second day was also a complete success. Using real-life cases, we demonstrated how promotional items create genuine brand loyalty – functional, emotional, and strategically thought out. Good merchandise isn’t just a package insert. It’s a brand ambassador, relationship builder, and sustainability statement all rolled into one.
What remains? A clear impetus for our industry: promotional items are more relevant than ever. They touch people – emotionally, creatively, and physically. The response to our presence was overwhelming. Hundreds of intensive discussions, new partnerships, and momentum that extends far beyond the trade fair.
We thank all visitors, fellow campaigners, and enablers. This wasn’t a trade show appearance—it was a statement. And we promise: The Power of Touch is just the beginning!
