How do you create lasting brand loyalty? How does a product become an experience that appeals to all the senses? The “More Sense for Stronger Brands” masterclass at the OMR Festival 2025 provides answers that inspire and encourage rethinking.
Olaf G. Hartmann, a leading expert in multisensory marketing, and Steven Baumgärtner, CEO of cyber-Wear, will lead a session that demonstrates how haptics, emotions, and brand strategy interact in the digital age. They will be supported by Karin Jagersberger and Boris Schwerdt. Special guests such as Ulrich Klenke, CMO of Deutsche Telekom, and Sören Zinner, Head of Global Sponsoring & Merchandise at Schaeffler, will share practical insights and discuss how multisensory approaches can revolutionize brand management.
This masterclass was a highlight of the OMR Festival and is now available on YouTube. Experience how innovative concepts and real-life examples unleash the power of the senses in brand communication. Be inspired and discover how to emotionally charge your brand and position it sustainably.
