When the train isn’t running, good ideas are key. For our client Deutsche Bahn, we implemented a high-visibility campaign that not only made everyday life easier for commuters but also sent a strong message of appreciation.

With the Commuter Edition Survival Kit, Deutsche Bahn thanked 4,500 passengers in July for their patience during replacement bus services. The contents: thoughtful, practical, and likeable. A crisp apple, a refreshing Hohes C orange juice, a nutritious Corny Haferkraft bar, and a portion of Ritter Sport milk chocolate – the perfect snack pack for on the go.

Our job: not just selecting and assembling the products, but also creating the entire packaging design. The foldable box, with its modern look, reflects the theme of mobility, conveys the message clearly and emotionally, and is both functional and eye-catching.

The result is more than just a snack: it’s a smart moment of communication – friendly, approachable, and genuinely valuable. A campaign that shows how brand loyalty can thrive even under challenging circumstances.

Strong idea, strong impact. Just our thing.