The latest episode of our podcast was originally scheduled for release on July 27. But with summer holidays in full swing, we decided to push it back by a week. On Sunday, it finally went live: August 3 at 09:00 CET.
Our guest: Jason Lucash, CEO of RUPT, serial entrepreneur, and one of the most creative minds in the industry. He first made a name for himself by founding Origaudio and turning it into a global success. Today, Jason is shaping the future of sustainable, purpose-driven merchandise with RUPT.
In this episode, we speak with him about responsible product development, how to drive innovation in a crowded market, and how brands can stay relevant by standing for something greater than the products they sell. We also dive into his personal favorite products, the story behind his famously unconventional out-of-office replies, and why RUPT is more than just a company — it’s a mindset.
A key topic in the episode is the RUPT Summer Camp 2025. Jason shares the vision behind this unique event that blends creativity, community, and real impact. It’s not a traditional conference, but an invitation to connect, reflect, and reimagine the future of our industry.
More highlights from this episode:
• Why sustainable product design is no longer optional
• How innovation is born from discomfort
• What leadership means in a purpose-first culture
• And how humor and authenticity can become powerful tools in business
RUPT is about breaking routines, challenging the status quo, and creating space for new perspectives. This episode captures that spirit perfectly.
Tune in now:
Available on all major podcast platforms.
