Frontera Spirit – Design That Moves

With the Opel Frontera Merchandise Collection, we celebrate the character of a vehicle that combines adventure, versatility, and distinctive design. Since 2024, we have been working closely with Opel to develop tailor-made products that bring the spirit of each model to life. For the Frontera, we have designed a collection that, with creative details and high design standards, directly connects to the DNA of the vehicle.

A real standout is the premium keychain featuring a 3D “OPEL Frontera” lettering in retro comic style. Bright colors and a tactile surface make it a true statement piece. Another highlight: the vibrant orange Frontera socks with contrasting lettering – stylish, comfortable, and perfect for fans who appreciate subtle brand messaging.

The detailed 1:43 scale model car brings the Frontera into collectors’ shelves in two striking color variants – precisely crafted and elegantly packaged. The weatherproof sticker set picks up on iconic design elements and dynamic silhouettes, inviting fans to customize laptops, boards, or vehicles. The robust black matte key tool combines wrench, bottle opener, ruler, and screwdriver – a compact multifunctional talent with a distinctive design language.

The collection is rounded off with additional practical and decorative items that bring the Frontera lifestyle into everyday life. Each product combines functionality with a clear design language that is unmistakably Opel.

Thanks to our close collaboration with Opel’s design and product management teams, we were able to create a collection that not only accompanies the new Frontera but makes its values tangible – powerful, versatile, and with a touch of adventure.

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