How the trade show’s official live program became a media success – and why it will be more relevant than ever in 2026.
Düsseldorf, exhibition grounds. Bright lights. A camera glides through the open studio set. The countdown begins. Three, two, one – live.
What once started as a pilot project is now a permanent feature of PSI: PSI TV – the official live program of Europe’s leading platform for promotional products professionals.
Launched in 2023, stabilized in 2024, firmly established in 2025 – and in 2026? It will be even bigger, more visible, and more dynamic. With its own studio right on the trade show floor, structured broadcast times, and professional production, PSI TV has become the industry’s media business card.
Visibility in the Digital Age
“We wanted to create a format that reflects the diversity, innovative power, and personality of our industry – live, authentic, and in real time,” says Steven Baumgaertner, co-initiator and creative mind behind the format. The result: talk sessions, product presentations, industry statements, and personal insights – streamed directly from the trade show to the web.
With 20-minute broadcast slots, a studio at the heart of the exhibition, and on-demand video access for company channels, PSI TV combines reach with relevance. The response? Overwhelming: thousands of views, high watch times, and numerous participants who now integrate the format firmly into their trade show planning.
Authentic. Professional. Future-Oriented.
The basic principle remains in 2026: first come, first served. Slots are allocated early – and highly sought-after. Because PSI TV is now far more than a media format. It is a stage, stage, and stage – for brands, people, and opinions.
“We believe in the power of real conversations – and in the fact that good products need good stories,” says Baumgaertner. And that’s exactly what PSI TV 2026 will tell again: stories that are honest, emotional, and close to the people.
Book Now – Be Part of the Program
Booking for PSI TV 2026 is now open. Companies, brands, or agencies that wish to present themselves can easily reserve their preferred slot online.
👉 Book your slot here:
www.mopa.world/booking-calendar/psi-tv-2026
