Devoted to Business & Sports. This is where the journey of Berkeley x cyber-Wear begins. Two worlds that may seem different at first glance, but in truth are driven by the same values: discipline, quality, attitude, and the unwavering will to give nothing but the best.

For our very first joint shoot, we deliberately focused on authenticity. No casting, no models. Instead: real personalities who embody that style doesn’t just show on the outside—it comes from within. Our CEO himself stepped in front of the camera, captured by Abraham Engelmark, a master at condensing clarity and energy into a single frame. The setting: Zoutelande. Minimalist, powerful, with an atmosphere balancing focus and ease.

Berkeley is more than fashion. It’s a statement. Clean lines, uncompromising quality, sustainability as a lived philosophy. Values that connect us at cyber-Wear—and which we are translating together into a new kind of corporate fashion. Not stiff, not interchangeable, but modern, wearable, relevant. Fashion that works just as well in the business world as it does in sports.

The result is more than a campaign. It’s the beginning of a movement. Berkeley x cyber-Wear stands for corporate fashion that reflects attitude: clean in design, consistent in execution, passionate in detail.

Soon, the images will be available on the Berkeley website and in the official lookbook. At the same time, we are opening the Berkeley Lounge in Mannheim—a new space for encounters, inspiration, and brand experience. A place where business meets sports, where ideas are born, and where you can truly feel what we stand for: Devoted to Business & Sports.

And this is only the beginning. This partnership has just started to gain momentum—and it promises to keep moving for a long time to come.