Inside Stories, Technology & Talk Formats in the New PSI TV Year
When the industry gathers in January 2026 for PSI in Düsseldorf, PSI TV will long be more than just a side program – it is the pulse of the trade fair. With its own stage in Hall 9, a high-quality studio setup, more than 20 planned talks and features, and a steadily growing community, PSI TV has become the content-driven centerpiece of the trade fair experience.
But what makes this format so successful? What technology drives it? And what can visitors expect in 2026?
From Idea to Institution
When PSI TV launched in 2023, the goal was clear: the stage was to be more than just a platform for self-promotion. It was about substance, exchange, and relevance. Two years and dozens of sessions later, the format has established itself as a central stage for opinion, innovation, and dialogue – both digitally and on-site. Reach grew rapidly: in 2024, more than 120,000 digital views were recorded via the website, social media, and partner networks.
“PSI TV has the power to present current topics in a concise, high-quality way – and in a form that resonates well beyond the days of the trade fair,” says the organizing team.
The Setup – Technology Meets Atmosphere
What looks like a TV studio is in fact a meticulously planned production area in the middle of the exhibition hall. The stage includes:
- Professional 3-camera production in UHD quality
- Live recording with a full directing & moderation team
- Streaming on Vimeo, psi-messe.com, and selected partner platforms
- A hybrid audience concept: live on-site + digital worldwide
- Post-production for long-term media library use
Particular attention is given to sound quality and stage design: with LED panels, sound absorbers, and distinctive PSI TV branding, the studio feels premium and inviting – the perfect setting for personal conversations at a professional level.
The Topics 2026 – Current, Relevant, Inspiring
In 2026, the focus remains on curated topics and authentic voices. The spectrum ranges from sustainability and sourcing to AI in promotional product management. First confirmed slots give a taste of what’s to come:
- “Green Claims in Practice” – what really matters
- “AI Tools for Sales” – from ChatGPT to custom solutions
- “Young Voices, New Paths” – the next generation of the industry
- “Sourcing & Ethics” – responsibility in global supply chains
- “Merchandise as Part of Brand Management” – best practices from the industry
Inside View – What You Don’t Normally See
What many don’t know: PSI TV is not just produced – it’s lived. Weeks before the fair, planning is already in full swing. The editorial team works with speakers, prepares schedules, designs graphics, creates snippets, and tailors camera setups to each individual talk.
On-site, a large behind-the-scenes crew is at work: directing, camera, sound, editorial, coordination, moderation, technology, and editing. Each day, contributions are cut, social media trailers are produced, and content is prepared for immediate release.
Conclusion: The Stage Is Set for the Future
PSI TV 2026 shows what modern trade fair experiences look like today: dialog-driven, visual, relevant. The combination of expert content, authentic atmosphere, and technical quality sets it clearly apart from traditional trade fair stages.
Anyone who wants to understand the industry – its trends, its voices, its ideas – cannot pass by PSI TV.
PSI TV 2026 – Live from Düsseldorf. For the Industry. For the Future.
