Guinness World Records™ at PSI: An Industry United Sets a Global Statement

511 brands. One community. One historic moment. What happened at PSI 2026 in Düsseldorf was far more than a world record. It was a visible, tangible statement made by an entire industry. For three days, the trade show became the stage for a unique collective initiative. Exhibitors, visitors, suppliers, brand owners, agencies, and partners from […]