At PSI 2026 in Düsseldorf, we took on two roles at once: as client advisors in our exclusive lounge and as active trend scouts for our customers. While we held in-depth conversations in the cyber Lounge, further developed projects, and nurtured existing partnerships, our team was simultaneously present across the entire trade fair – with a clear eye for innovation, materials, and new ideas.

Our colleagues from Sales and Graphic Design systematically explored the exhibition halls, visited exhibitors, reviewed new products, and engaged in discussions with manufacturers. The focus was not on quantity, but on relevance: Which products truly reflect current trends? Where do design, functionality, and sustainability come together in a convincing way? And which ideas have the potential to redefine brand communication in the coming year?

Over the course of the trade fair days, this resulted in a curated collection of exciting product innovations – ranging from smart tech solutions such as magnetic charging and power bank concepts, to innovative bag and backpack solutions, customizable 3D products, sustainable materials, and eye-catching food and lifestyle items. Classics with surprising updates, as well as new approaches in finishing, personalization, and custom productions, were also deliberately included.

All discoveries were recorded digitally, evaluated, and systematically organized in real time. This consolidated knowledge forms the basis for our new product catalog, which we prepare after the trade fair for our customers and internal teams. The goal is not just to showcase products, but to provide inspiration, classify trends, and deliver concrete impulses for upcoming campaigns and projects.

PSI 2026 once again demonstrated: Anyone who wants to stage brands effectively must stay close to the market, remain open to new ideas, and be willing to look beyond everyday routines. This is exactly the standard we live by – at the trade fair and far beyond.