Just in time for winter, FORVIA HELLA is introducing a special new product that combines emotion, brand identity, and creativity: a custom-designed penguin plush toy. This small companion symbolically represents the company’s brand values – reliability, protection, and closeness – and charmingly connects them with the technological world of FORVIA HELLA.

In an industry shaped by innovation, safety systems, and complex technologies, the penguin deliberately adds an emotional touch. It serves as a reminder that mobility should not only be technologically safe, but also human and approachable. Its friendly expression reflects the warmth that FORVIA HELLA also aims to convey through its thermal management products: a good feeling with every step, every journey, and every point of contact with the brand.

“Our goal was to develop a merchandise product that meets high quality standards while also creating a strong emotional connection,” explains the project team. “The penguin achieves exactly this balance: it is likeable, premium in design, and clearly linked to FORVIA HELLA’s brand promise. In addition, we found it charming to bring our thermal management design element – the penguin – to life beyond the digital world and thus delight our customers.”

With its soft plush, loving design, and careful craftsmanship, the cuddly toy is ideal for internal events, customer gifts, trade fair appearances, or as a special winter giveaway. At the same time, it serves as a tactile symbol of something that is often overlooked in a technological environment: humanity.

The FORVIA HELLA penguin shows that modern brand communication goes far beyond product parameters. It creates experiences that leave a lasting impression – and sometimes all it takes is a small, fluffy friend.