How do you turn brand values into something people can truly feel? Together with our client CNH, we made exactly that happen – with the new New Holland plush cow.

From the very first sketch to the final production stage, our goal was clear: to transform New Holland’s core values – authenticity, closeness to agriculture, quality and reliability – into a tangible brand experience. The result is a charming plush cow in the distinctive New Holland look, crafted with loving attention to detail and high-quality materials.

More than just a giveaway, this plush cow is a true brand ambassador. Whether at trade fairs, dealer events or as a special gift, it creates emotional connections and leaves a lasting impression.

Through close collaboration with CNH, design, materials and branding were perfectly aligned. The outcome is an emotional product that strengthens identification and makes brand values truly experienceable.

A project that proves: when strategy, creativity and brand understanding come together, ideas turn into products that don’t just represent a brand – they bring it to life.