Deutsche Bahn AG
In Deutsche Bahn AG one of the world's leading mobility and logistics companies has – since 2010 – been relying on the services of Cybergroup as its exclusive partner in the field of promotional articles. The group operates in more than 130 countries. Over 300,000 DB employees, 195,000 of them in Germany, are in daily operation for the purpose of providing customers with mobility and logistics services, and efficiently managing the related transport rail, road, waterway and air networks. The cooperation between this major brand and Cybergroup is characterised by correspondingly large quantities, frequent promotions, many of them at short notice, and out-of-the-ordinary articles.
Moving Fan Merchandise |
European Soccer Championship 2016
For the company with the slogan “Moving the future”, Cybergroup has embraced what has to be the most moving advertising theme for 2016: for European Soccer Championship 2016 we have produced adidas footballs, football shirt-shapped gym bags, popcorn, match schedules with football shirt-shaped smartphone cleaners and other products in Deutsche Bahn’s bright red signature design.
Click Shop | Catalogue
On behalf of its long-term customer Deutsche Bahn (DB), Cybergroup has developed, printed and distributed a new catalogue full of standard advertising media to all DB offices. It contains the following: 45 of the most popular promotional articles, all branded in the corporate design of the transportation company. Cybergroup has put this collection together in coordination with the responsible parties at Deutsche Bahn, produced and printed them and also taken charge of the storage and delivery to the various locations. The production of the catalogue, including providing product photos, rounds off the full promotional article service which the largest railway company in Central Europe has relied on since 2012. In addition to the printed copies, Cybergroup also provides a new version as a PDF file every year, which can be downloaded by DB employees. These services also proved to be very convincing at the latest budget tender, as a result of which the contract between the two companies was extended by another three years, starting this year.
Bamboo Coffee Cup | Sustainability to Go
To help reduce the daily piles of rubbish caused by disposable coffee cups, Cybergroup has produced 13,000 sustainable coffee cups in the corporate design of S-Bahn Berlin. The reusable cups are made of certified organic bamboo fibre, which only requires a minimum of energy to produce. These are very well suited for a public transportation company that stands for eco-friendly mobility.
Design Shirts | Striking Yet Subtile
On the occasion of its 90th birthday, S-Bahn Berlin ordered 5,500 T-shirts from Cybergroup in 25 different designs and with a sewn-on flag label. Not in the characteristic red with a huge DB logo, but in grass-green, featuring authentic location information from the rail network such as ‘Berlin’ or ‘Brandenburg’ as breast prints in modern multi-line typeset, making these shirts the opposite of typical giveaways and ideal to be worn for a long time.
Web Shop Solution | Faster, Cheaper and More Mobile than Print!
Efficiency and process optimisation are by no means limited to timetables for Deutsche Bahn. Cybergroup has replaced traditional printed catalogues for promotional articles and give-aways with an internal web shop solution, thereby significantly cutting down on costs in terms of time and paper. The new shop provides a gigantic selection: there are about 15,000 available articles that can be researched and calculated online, including customisation costs. The four current ‘print’ catalogues are available on the portal as downloadable files.
Climate-Friendly Delivery | GoGreen
To improve CO2 efficiency, Cybergroup uses DHL’s eco-friendly programme GoGreen to deliver products for Deutsche Bahn. The programme focuses on avoiding, reducing and offsetting greenhouse gas emissions. The top priority is to reduce CO2 emissions, which have the greatest negative effect on the environment as a result of logistics operations.
Seasonal Products | Keep in touch!
To reflect the current season and for occasions such as Christmas or Easter, Cybergroup produces traditional and unusual promotional items for customers and railway employees on behalf of Deutsche Bahn. Whether it’s chocolate bunnies by Lindt or biscuit cutters, mailing campaigns or promotional events held directly on the station platform – Cybergroup develops custom concepts and designs and delivers the products to individual events or throughout the entire distribution network, e.g. to all or to selected train stations.