„We have been working together closely for years now and have carried out many exciting projects. Cybergroup has come to know us and our demands for quality so well that not much needs to be explained any more. The design and colour of special productions are always reliably implemented“
Global Brand Management
Sennheiser electronic GmbH & Co. KG
Sennheiser electronic GmbH & Co. KG
The partnership between Sennheiser and Cybergroup has now been in operation since 2003 in an atmosphere of mutual confidence. This family company, which is based in Wennebostel in the Wedemark region, is one of the world's leading providers of overall solutions in electroacoustic products, systems and services. In line with the company's own standards of quality and innovation, the Cybergroup articles produced on behalf of Sennheiser are also creative and always one step ahead – both in the field of promotional articles and staff clothing, as well as with product-specific additions such as CI-compliant audio splitters for individual headphone models.
Black Line | Black is the New Black
To celebrate Sennheiser’s 70th anniversary, Cybergroup gave the company’s entire range of promotional articles a design makeover. Whereas the company’s signature blue colour scheme characterised its corporate identity for many years, the 2015 corporate redesign prompted the promotional articles to be reissued with black as their new primary colour. Even so, Sennheiser’s signature look and feel still shines through in details rendered in blue.
Promotional Items Online Catalogue | Browse on Your Screen
Cybergroup brings out a new catalogue for each new advertising media range, including product photos, texts and typesetting designed especially for Sennheiser. The virtual version, a browsable on-screen catalogue, is also produced in-house. It is loaded directly on the customer’s device, is optimised for all desktop and mobile devices, and of course it saves paper. It even comes with an authentic page-turning sound.
prolight + sound | A Challenging Routine Job
For many years in succession Cybergroup has designed and produced the uniforms for Sennheiser’s trade fair staff as well as give-aways to hand out at prolight + sound. The leading international trade fair for technologies and services for events and entertainment is one of the most important events of the year for Sennheiser. The company's presentation therefore has to be perfect. The employees’ polo shirts and similar items are specially redesigned for prolight + sound every year.
Promotional Licorice Wheels | Wireless Chewy Treats
A classic chewy kids’ snack to promote wireless headphones: for promotional campaigns advertising a wireless solution, Cybergroup produced 10,000 individually packaged licorice wheels for Sennheiser. “No cable needed. Just eat it.” - an invitation to snack that jokily refers to tangled cables, which was printed on each of the packages in the Sennheiser CI. Unrolling and eating these delicious treats is also tangle-free!
The One True Promo Shirt | I AM D1 AND ONLY
To promote the cordless stage microphone ‘evolution wireless D1’, Sennheiser commissioned Cybergroup to develop and produce T-shirts. The result is a stylish piece of streetwear so cool that people will never want to take it off: Green cotton serves as the backdrop for a vividly coloured breast print that reprises the photo collage design used for the ad campaign and reaffirms its claim to be the first choice for live gigs with the slogan “I AM D1 AND ONLY”.
Audio Splitter | An Ideal Product Accessory
Cybergroup accompanied the launch of the Sennheiser MOMENTUM On-Ear with products precisely tailored to the needs of the target audience of headphone buyers. Audio splitters are used to connect up to three headphones to the same device using jack plugs to create a shared sound experience. 15,000 splitters were produced in colours exactly matching the different designs for the MOMENTUM On-Ear – black, ivory and green.