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CG Lounge Talk

From the beginning of June cyber-Wear invites viewers live to its CG Lounge Talk every Wednesday at 10 a.m. With its new format the promotional products specialist thus enables viewers midweek to start their day well informed about all the latest news. In a crisp and compact quarter of an hour the cyber team and its partner suppliers will keep their industry up to date on the most interesting current information relating to promotional articles.



Every week CEO Steven Baumgärtner meets with selected partner suppliers in a specially set up studio in Mannheim and chats live with them about the latest products and current topics affecting the world of promotional products.  Here suppliers and customers receive in-depth information not only about product highlights, but also about development, quality, regulations and standards in the industry.  Those participating in the discussions are a varied mix of companies from the promotional goods industry and prominent manufacturers.


The format offers the opportunity to present products and news in a completely new setting. The informal atmosphere, the live broadcast and the personal interaction make CG Lounge Talk so authentic and special. cyber-Wear is kicking off what will initially be a weekly broadcast of CG Lounge Talk with the premiere on 5 June.

05.06.2019 | Earebel



The start-up Earebel from the foothills of the Alps sells stylish caps, beanies and headbands with directly integrated and removable high-end headphones. The products became known above all from the start-up show "Die Höhle der Löwen" ("Dragon's Den"), in which Dietmar "Didi" Hirsch and Manuel Reisacher presented their unusual idea back in 2016. They were awarded the deal back then, but have since developed their label further with just as much power of their own.


Manuel Reisacher from Earebel and Cybergroup CEO Steven Baumgärtner talked about the special features of probably the most comfortable headphones in the world, listening to music and making phone calls without restriction. The start-up founder explained the original idea behind the premium headphones integrated into headwear. Starting with home-knit hats, the brand now offers a wide range of hand-knitted caps, lifestyle beanies and lightweight headbands in which the high-quality Bluetooth headphones can be inserted. The advantages are comfortable wear, no more pressure or slipping. On first acquaintance the idea of customising the products for B2B, too, was born. Cybergroup's customer Porsche was a more than successful start into the B2B business as a second source of income for the still young brand Earebel.


The caps as well as the headphones and even the packaging can be customised in a variety of ways. From a minimum quantity of 150 pieces the headwear can be photorealistically sublimated, lettering knitted in, patches applied and more. From 2000 pieces the headphones can even be ordered in an individual Pantone colour and logo.


Together with its cooperation partner JBL, the brand is next planning a headband for the headphones, so that they can also be used without headwear, as well as waterproof models that can be inserted into a bathing cap, for example. There will also be a player integrated into the headphones. The headwear is produced in Poland, or hand-knitted by mum in the Allgäu. The headphones of course come from China. The products are mainly distributed via the company's own online shop, as well as sports and electronics retailers.


12.06.2019 | Mahlwerck



Tobias Köckert, Managing Director of Mahlwerck Porzellan from the beautiful town of Kolbermoor near Rosenheim, presented his latest products, innovations, forms of finishing, production processes and trends in conversation with CEO Steven Baumgärtner. A special tradition at Mahlwerck is that all employees can put forward their ideas for new products and then it's just a matter of trying them out. Two brand-new glazes, for example, which have a deceptively realistic concrete and asphalt look, were created as a result of this process. Almost in the same way a very special glaze has been created in which three different coloured glazes are sprayed on top of each other in so-called 'wet finishing'. Thanks to these different processes every cup is unique. The cup becomes an absolutely one-off piece as a result of individual finishing, for example the engraving process. The most distinctive of the cups developed in-house by Mahlwerck is a cup in a completely new form. Its corners and edges in the so-called 'polygon' shape make it an absolute eye-catcher on any table.


Sustainability and the concept of reusability are particularly close to Tobias Köckert's heart. Accordingly Mahlwerck has developed a vending machine system that can dispense returnable cups 24 hours a day. These can be returned after use and the deposit is refunded. At the same time Mahlwerck is also working on replacing plastic packaging in staff canteens with more sustainable alternatives. Here, too, there is a deposit system in which microwaveable containers made of glass with sealed lids are dispensed in a keep-warm bag. This means that staff can eat conveniently and at any time in their office, and then return the bag and collect their deposit later. 


Mahlwerck also offers refreshing promotional items which are ideal for hot weather. The smoothie-to-go glass mug in a healthy design and the cute ice cream Jogi in an appealing cult shape completely dispense with cardboard and plastic and bring the summer directly to the customer with a smoothie, sorbet or frozen yoghurt. They are ideally suited for when you're on the go, at home or in the office, and can of course be used again and again.



03.07.2019 | Sanders Imagetools


cyber-Wear once again surpassed itself in the first part of the CG Lounge Talk Summer Special. Plenty of sunshine, a fresh breeze and a great view. Spontaneous comments were "Wow, what a view" or "cyber-Wear always manages the impossible". Rightly so, because this time the CG Lounge Talk took place on the roof of the new company HQ in Mannheim.


The guest at the third Lounge Talk was Birgit Neyer, Sales Manager at Sanders Imagetools. In conversation with CEO Steven Baumgärtner, the focus was on the latest products, production processes for PET bottles and tubes, current topics and trends.


It's 10 a.m. and the sun is already blazing. The brand-new, transparent sun protection spray with sun protection factor 30 is perfect for these conditions. In a practical silicone bumper, it is the perfect companion because it is always at hand and can therefore protect the skin at any time. It absorbs quickly, doesn't stick, is waterproof and, contrary to classic white sun cream, leaves no visible residue on the skin. The formulation with a balanced UVA and UVB filter combination and beneficial vitamin E reliably protects the skin from sunburn and, if used regularly, helps to prevent the effects of light-induced premature skin aging.


Companies often use drinks with their own logo in order to stand out as a business or host of an event. Here Sanders Imagetools offers differently sized bottles and cans or Tetra Paks, all with a variety of fillings. The range is comprehensive: from apple spritzer and orange juice via isotonic and energy drinks to latte macchiato, secco or beer. The classic is the refreshing thirst quencher, mineral water, as a perfect promotional article at events and trade fairs. The cans can be enhanced with a robust paper or foil label or, in the case of large quantities, printed directly.


Sanders Imagetools aims to set an example with regard to sustainability and, from the end of this year, will use 30 percent recycled materials in the production of its PET bottles. Also recyclable is the Tetra Pak carton filled with table water which, from 10,000 pieces, is an ideal and deposit-free alternative to PET bottles. Each order is filled fresh and supplied to the customer with a shelf life of 24 months. Thanks to its full-surface printing the Tetra Pak is highly expressive and an absolute rarity in the promotional goods sector. 



10.07.2019 | MAGNA sweets



In the first sessions at the beginning of June, CEO Steven Baumgärtner invited the headphone start-up earebel and the porcelain specialists Mahlwerck to Cybergroup's Mannheim base. In the lounge of the company's new HQ building the business partners chatted in a relaxed atmosphere about the products and topics that are important to the individual supplier. High product quality, innovative developments and the topic of sustainability were important to both of them.


The next partner supplier on the way to Mannheim also represents these values. MAGNA sweets GmbH, based in Moorenweis near Munich, is one of the leading companies in the sector of confectionery as a promotional product. The company specialises in the packaging and printing of foils and tins with customer logos, and among other facilities has its own printing plant. Mario Siebig, a member of the Management Board, will be representing the company in the CG Lounge Talk.


A particularly hot topic at the moment is "Good Chocolate": for every five bars of chocolate sold, a tree is planted to counteract the greenhouse effect. In 2007 the then 9-year-old Felix gave a presentation on the climate crisis to his class at school. He ended by calling on his classmates to plant trees - thus starting a worldwide children's and youth initiative.  With the Plant-for-the-Planet Foundation which he created, Felix then among other projects launched his own chocolate. With this chocolate as a promotional article, customers communicate the message of the Plant-for-the-Planet Foundation to the world.


In April MAGNA launched the MAGNA sweets Challenge. The customers who ordered the most "Good Chocolate" bars by the end of the month were given trees to plant. Cybergroup won the challenge. In line with the motto "Stop Talking. Start Planting." Steven Baumgärtner plants the seedling together with Mario Siebig on the grounds of the Cybergroup HQ.


As is customary in the industry, for MAGNA sweets Christmas normally comes in May. This is the month when the Christmas catalogue with new promotional ideas appears. Mario Siebig is sure to present both some new products and proven classics during the conversation.



17.07.2019 | Xindao


The aim of the live talk from the beach in Holland was to spread the holiday mood before the CG Lounge Talk takes a short summer break until the end of August. In bright sunshine and with the beach empty of people, the Lounge Talk team dragged all the equipment what felt like 100 steps up the dune and 100 steps down again to the Zuiderduin Beachclub in Zoutelande.


The Zuiderduin Beachclub, part of the Fletcher Zuiderduin Beachhotel, is situated in an exceptional location, directly behind the dunes of Zeeland on one of the most beautiful beaches in the Netherlands. Surrounded by comfortable deckchairs, sun loungers and beautiful terraces, Steven Baumgärtner and Han van Houten, XINDAO's Marketing Manager for many years, talked about the latest products and trends.


The Dutch partner supplier attaches great importance to sustainable components in its products. As a result, among other things, the company has created a complete range from the rapidly renewable raw material of bamboo. As far as sustainability is concerned, both parties agreed that there needs to be a step-by-step rethink in the industry. In addition to the large selection of sustainable products, van Houten presented a wide range of outdoor articles.


The two backpacks on display were a perfect match for the bright sunshine and the setting. The fully equipped "party backpack", as van Houten calls it with a twinkle in his eye, includes an integrated, removable Bluetooth speaker that can be effectfully illuminated. The backpack is suitable for the beach thanks to its water-repellent surface and is even available as a cool bag. A further backpack for urban users features a detachable 7-watt solar panel that can charge a smartphone, for example, in 3-4 hours. The product shows the technical combinations possible in promotional gifts and features the clean, modern and unique look of XINDAO's proprietary XD design.


Certainly just as innovative are the sunglasses made of wheat straw, a raw material that is otherwise burned but can now be used in a new form. Upcycling can be a trend-setting approach not only in the promotional products industry. In the same vein, cork is also popular for its versatility and soft feel. XINDAO uses the material as a highlight on attractive, reusable bottles and cups. The high-quality thermal containers keep beverages warm or cold for hours.


Added value, design and 'story behind' generally make sustainable products even more successful. This also applies to the drinking straw made of bamboo, the fast-growing, less thirsty material that is currently becoming increasingly popular. The sustainable straw not only replaces plastic straws, but also looks cool with summer drinks. XINDAO offers a set in the same look as to-go cutlery. According to van Houten, smart design and innovative products don't have to be expensive.


XINDAO presents further articles in its catalogue of more than 1,200 products, offering a wide range of colours and stock available at almost any time. In the cooperation between Cybergroup and XINDAO these are the ideal prerequisites for implementing projects at short notice. The fantastic Zuiderduin Beach Club and its team also offered equally good conditions for the CG Lounge Talk, many thanks!


28.08.2019 | Vonmählen


The young history of Hamburg-based company Vonmählen is marked by rapid growth and many accomplishments. Within the first two years of its business, sales increased by 1,500 percent making it one of the  fastest growing tech-newcomers in Germany. The company delivers its award winning products to more than 40 countries worldwide and has many close business partnerships with a variety of renowned companies in the area of co-branding. Absolute top sellers from the company's tech assortment are the allroundo®, a stylish all-in-one cable, compactly packed in a small case, as well as the High Five®, a 5in1 charging cable for the keychain. The lifestyle accessories also include high-quality headphones with top-class design and sound.

04.09.2019 | Reflects


The brand for promotional products, founded in 1998 under the name LM Accessoires, has established itself over the years to the highest degree, and is synonymous with professionalism when it comes to promotional products and high standards in customer support. REFLECTS offers a variety of products that can be refined according to individual ideas. This includes all kinds of concept items, lanyards, pins, ballpoint pens, USB sticks, wristwatches, bags, Bluetooth speakers, electronics and household items and many more.

18.09.2019 | koziol


A brush is a brush is a brush. But not if it’s from koziol; then it’s art. Not the kind of art that collects dust in a corner or stands around in a museum. koziol art is hands-on art that will always lend a helping hand. All our products are designed, developed and produced exclusively in the wonderful Odenwald - since 1927. koziol and its philosophy of manufacturing exclusively in Germany represent a responsible, future-oriented corporate strategy and design with a good conscience. Made in Germany was and remains an essential part of koziol’s successful philosophy.

25.09.2019 | Spranz



The Spranz GmbH stands for exclusive, innovative and classy promotional gifts & advertisement. The company offers through its products the maximum benefit combining usefulness with advertising potential which results in an optimal transport of the customer‘s advertising message, claim or company name – reliably, permanently and target group effective. Since 1965, Spranz is working intensively and trustfully with wholesalers and resellers as partners only who provide professional advice and support to industrial customers throughout Europe and around the world by using the Spranz brands. In combination with a high standard sevice level, Spranz offers the portfolio required by the end user during these challenging times.

02.10.2019 | Zogi


Founded in 2002 under Herzog Products GmbH, the company specialises in design-oriented promotional products in the electronics and multimedia sectors and also has in-house developments in its range under the brand name Zogi. Since the company was founded Zogi Europe GmbH from Keltern has gradually developed into one of the leading specialists for electronic promotional products. With enthusiasm for good products and fresh design ideas, the name ZOGI has established itself as a strong, innovative brand that appeals with its ingenious range and its own distinctive developments.

09.10.2019 | Halfar


When you discuss HALFAR®, you are only discussing one thing: strong bags. Everything revolves around this idea at the "Bag forge" in Bielefeld with its 120 employees. Over 30 years ago, Armin Halfar sat at his sewing machine at home and made his first bag. His idea: to finally create a really functional bag for his work as a paramedic. Millions of bags and backpacks later, the aim has remained the same to this day. HALFAR® produces bags to solve technical problems and to fulfil advertising desires.

23.10.2019 | mbw


mbw® offers heroic promotion articles in a large selection and with many finishing options. The company in the northern German town of Wanderup stands like no other for charming ambassadors from the reflex bear over the plush frog and the city duck to the super Bert collect with an extra plus in safety and quality points of sympathy for advertising companies. Iconic figures such as Schmoozies®, Minifeet®, Squeezies® and globetrotters Mr. Bert® go over the years in ever new outfits with the ravages of time.

30.10.2019 | MYRIX


Headquartered in Karlsruhe, MYRIX GmbH offers innovative advertising gifts, high-quality notebooks, calendars and accessories "Made in Europe" and even "Made in Germany". With state of the art production facilities creating a personalized notebook “Made in the European Union“ MYRIX offers high class products, that are always individualized to the specific budget needs for the customer and includes a fast turnaround process.


Personalized notebook includes visible creativity, the game of using shapes, great surface feel and the thought process of designs. Extended variety of colors, individuality, perfect functionality, multiple variations, high value, a distinctive branding and perfect promotional products includes all of it for a personalized notebook.

06.11.2019 | WIL Langenberg


Since 1991 LANGENBERG stands as a name for quality bags and umbrellas. Every year they develop new products, which can be used as efficient and sustainable promotional items. Beside the high quality the main focus is on functionality, design and priceworthiness. Every umbrella and each bag from LANGENBERG is a quality product. LANGENBERG bags and umbrellas are only produced in BSCI certificated factories.

With a maximum in Design, Style and technical precision, Longhill is producing watches since 1997. Combined with fine and modern Design, the watches from Longhill are a MUST for everybody, who is interested in watches. Time is the most precious manor of human being. This knowledge was the inspiration, to produce timepieces, which make every view on it to a highlight. Over the years, LONGHILL has been expanded to include eyewear, USB, Powerbank and Nailcare collections.

13.11.2019 | PROMOWOLSCH


PROMOWOLSCH – The customer factory – was founded in 1997. Since its beginning, the main business has been the manufacture of injection moulded plastic products. 

Main productlines are low-cost give-aways and premiums like frisbees, fly-swatters, bottle openers, rulers, pencil sharpeners, ice-scrapers, cups, parking-discs, ashtrays, shoehorns, buckets, moneytrays, paper boxes, clipboards and many other useful products for the home or office. Well above one hundred products are part of the standard product range.

20.11.2019 | FARE


The brand FARE stands for the highest quality and consistent optimisation. They are a specialist in high-quality advertising screens that combine excellent functionality with target-group-oriented design. For company-related advertising messages, FARE offers a comprehensive range of designs: From subtle advertising in the form of a noble doming (photo sticker) or elegant laser stickers to partially or fully printed covers to individual custom-made – almost all requirements for the perfect advertising screen are realized by the FARE team. For their trend-setting design and functionality, FARE umbrellas have already been awarded many (inter)nationally recognized prizes. The current range includes over 100 different umbrellas, including a variety of TÜV-certified models.

27.11.2019 | uma Schreibgeräte


uma, the writing instrument manufacturer from the Black Forest, produces proven success models as well as recent developments thus underscoring its reputation as an innovation driver. New colours, new designs, new writing instruments, new offer packages – advertising can hardly be more individualised. uma’s complete range leaves nothing to be desired – here everyone can really find his own favourite, from plastic to metal to natural products, and in every price category. 

11.12.2019 | JUNG since 1828


Colorful printed bags with gummy bears, chocolate with advertising logo or peppermint cans as giveaways for trade fair visitors - in this profession, JUNG is known as a successful, reliable supplier and trendsetter in the industry. The company was founded as early as 1828 and has since developed into the Europe-wide innovation leader in the segment "Tasteful Advertising Ideas". Home-made sweets, a mix of innovative products and classics, strong and popular brands and an extensive selection of Christmas products complete the diverse product range, leaving nothing to be desired from the trading partners.

05.02.2020 | Nestler-matho


Nestler-matho GmbH & Co KG is a company with more than 100 years of tradition based in Baden-Baden. Since 1965, the importer and stockist of design advertising materials has been working exclusively with the advertising trade. Long-standing connections, good partnerships and reliable references distinguish Nestler-matho®.

Nestler-matho® focuses on the exclusive advertising trade and an all-round service where discerning customers receive "everything from a single source". In addition to goods directly from stock, Nestler-matho® also offers its customers the possibility of direct import and custom-made products. Thanks to many years of experience and partnerships, the realisation of special customer projects and custom-made products with their own designs from the Far East at favourable prices is part of day-to-day business.