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Wednesday, 06-05-2015

A grand stage for the new textiles from Smithfield Foods

Reference customer appears at press conference wearing Cybergroup designs

At a press conference in Indianapolis, US racing driver Conor Daly and Bob Weber, Vice President of the sponsor Smithfield Foods, accompanied by further members of the racing team, showcased their new shirts and caps produced by the Cybergroup in Indiana, thereby introducing the new apparel to a broader audience. The kit in discreet black has an impact that is both elegant and sporty, making it perfect for occasions such as this.

Smithfield Foods is the ideal reference customer for the still-young Cybergroup offshoot in Indiana, since the foodstuffs producer enjoys immense renown and is moving to further boost its public image through its involvement in motor sport. Smithfield Foods is a global foodstuffs company with a turnover of some 12 billion and is a world leader in the production and processing of pork. In the United States the concern is also a leading provider of many different packaged meats and maintains popular brands such as Farmland®, Smithfield®, Eckrich®, Armour and John Morrell®. Smithfield has been a customer of the Cybergroup since 2014 following on from the successful implementation of an order for pedal cars in the design of a racing car.