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Tuesday, 27-06-2017

A Toast to the Holiday Season

cyber-Wear produces prosecco and beer cans for L’TUR

To the best time of the year: Just in time for the main holiday season, cyber-Wear has supplied L’TUR with 5,000 cans of prosecco and beer in a CI-compliant magenta design and distributed them to the last minute specialist’s 24 shops. The beverages had prints reading ‘Urlaubsbier’ (‘holiday beer’) and ‘Zisch wie weg’, a drink-related play on the tour operator’s slogan ‘Nix wie weg.’ (‘Let’s get out of here.’). When served chilled, they are ideal for L’TUR customers to toast their holiday right after booking or to literally give potential customers a first taste of that special holiday feeling. 24 L’TUR shops placed orders this time around. cyber-Wear produced a total of 3,024 cans of prosecco and 1,824 cans of beer for them. Drinks in corporate design always tend to be popular promotional giveaways in summer and quantities of 264 and over are easy to realise.