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Wednesday, 10-06-2015

Cushioning befitting the status

cyber-Wear produces luxury cushions for the Ford Vignale lounges

The Vignale lounges in the new Ford stores, of which there are a total of 500 in Europe, gradually being built primarily in large cities, represent the sales premises of the future: In the exclusive atmosphere of a showroom, which takes on the central design elements of the premium vehicle equipment range of Ford Vignale, interested parties have specially-trained customer managers available to create a relaxed consulting atmosphere. Tailor-made customer service and showcases with the high-quality accessories from the Vignale Collection, developed by cyber-Wear, round of the special customer experience. For the seating area in these lounges, cyber-Wear has produced two cushions for Ford, which also incorporate the materials, colour scheme and design elements of the Vignale models: the luxurious and soft leather which is very pleasant to the touch, warm colours and decorative quilting seams in the characteristic diamond and hexagonal patterns make the high-quality cushions special. cyber-Wear has produced prototypes as well as 1,000 units of the cushions, designed by Ford Design, one in brown and one in beige, for each Vignale lounge. Around 70 have already been delivered to the newly opened Ford stores, while the rest are at the partner warehouse responsible for building the lounges.