cyber-Wear gets on board with Mercury MarineThe outboard and inboard engine manufacturer takes cyber-Wear on board in the EMEA economic area
New account in international waters: Mercury Marine, a leading global manufacturer of boat engines, has placed an order with Cybergroup International to provide advertising materials and point-of-sale materials for traders, as well as developing a merchandising collection. This will apply to the EMEA economic area, Europe-Middle East-Africa, and not the company headquarters, the USA.
Mercury Marine has its headquarters in Wisconsin, USA, and nine factories with more than 5,200 employees around the world. As with almost all international companies, it´s important that this manufacturer of outboard and inboard motors can rely on established service providers and partners outside its domestic market, in order to keep its own quality standards high worldwide. This applies not only to individual parts for the boat motors, but equally to the products accompanying the brand image – in other words, for advertising materials and merchandising. Cyber-Wear creates totally new advertising materials and point-of-sale materials for dealers, plus a fan collection for Mercury, the outboard motor brand, storing the articles afterwards and handling logistical tasks at the locations and fan addresses in the entire Europe-Arabia-Africa region. The order amounts to a large six-figure sum.
We´re happy to be starting up our motors for Mercury Marine!