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Wednesday, 30-11-2016

cyber-Wear is going „off-road“ for Ford

Elaborate photo production showcases the Ford Ranger Great Barrier Reef Beach Patrol

cyber-Wear organised an elaborate photo production to take Ford Full Service to new levels, operating outside its own core business area. On this occasion, an unusual show car took centre stage in its „natural“ environment: the Ford Ranger Great Barrier Reef Beach Patrol Show Car - a very special lifeguard - currently enjoying its world premiere at the Essen Motor Show (26th November to 4th December 2016). The exhibit is drawing crowds with its sporty, attractive design, highly developed off-road capabilities and intelligent detailed solutions for tough rescue work. The concept vehicle is based on the Ford Ranger with a double cabin, including a large number of features, most of which are offered by Ford in its range of accessories – including special off-road tuning. The car was wrapped in the colours of the fictitious "Great Barrier Reef Beach Patrol" providing a link to the Australian „home“ of this versatile pick-up. Engineers experienced with off-road and outback vehicles from the Ford Melbourne Design Center in Australia were responsible for developing the Ford Ranger.

During the run-up to the trade fair, cyber-Wear wrapped the Ford Ranger, which is actually white, in the "Great Barrier Reef Beach Patrol" design in Wipperfürth, making huge efforts to procure the props for the photo production. A special surfboard was obtained through the UK office of the Cybergroup in Manchester, as this was available only in England. Lifebuoys also had to be obtained. In comparison, kitting out the models with shorts, polo shirts and sunglasses in a CI compliant, yet fictitious lifeguard look was a routine job for cyber-Wear.

The result was a spectacular photoshoot on a dazzlingly perfect beach backdrop that displayed the show car and its attributes in a credible, supremely self-confident way.