cyber-Wear promotes the Ford Lifestyle Collection in GenevaAn in-house team runs the Ford Performance shop as part of the Ford stand at the Geneva International Motor Show
As in previous years, for 10 whole days the Swiss city of Geneva became the place to be for speed freaks. From March 5-15, the 85th edition of the International Motor Show brought representatives from the entire automotive industry together in one place. Around 130 new models and automotive concepts were presented to over 700,000 visitors. Every square inch of the exhibition space was booked up. And just as in previous years, cyber-Wear's Ford Team was once again in the thick of the action. By that, we don't just mean they were in the middle of the hustle and bustle of the show; they were also in a new, central position at the heart of the Ford stand. Once again, the Ford Lifestyle Collection shop was not just given a makeover, but was redesigned and rebuilt from scratch. This meant that the Ford Mustang accessories and the luxury Vignale range could be shown off to greatest effect. There was huge interest among visitors for the merchandising on display, with crowds gathering at times - a familiar sight to the team, despite this year's new developments. This interest is a clear sign that the Ford brand has now become part of the lifestyle sector in Europe too. Every year since 2010, cyber-Wear has supported Ford's increasingly stylish image by sending teams to a number of motor shows, such as the IAA International Motor Show in Hanover, Germany; the Paris Motor Show; the Barcelona International Motor Show; and the Motor Show in Bologna. For anyone unable to attend these shows, all our collections are also available to order online at www.fordlifestylecollection.com and www.vignalecollection.com.