cyber-Wear provides samples for Ford dealerships in ItalyNew articles for the Ford Lifestyle Collection were presented in dealer packages.
In April cyber-Wear ran a special campaign for Ford Italy: All contract dealerships in the Mediterranean region were given so-called dealer packages containing diverse sample articles from the current merchandising collection. The samples - mainly items from the new Mustang and Heritag lines - were intended to make the Ford dealerships aware of the products and encourage them to order them for sale in their dealerships. Each package was worth 300 Euros, while cyber-Wear was, as usual, responsible for the manufacture and logistics of these self-produced articles. A total of 160 deliveries of this kind left the cyber-Wear warehouse, with one of the larger Italian Ford dealerships receiving several packages. All contract dealerships in countries supported by cyber-Wear can stock the merchandising articles at special conditions by using a special login for the webshop at www.fordlifestylecollection.com, so that they can sell them in their own car dealerships or use them as gifts for employees or for promotional campaigns.