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Tuesday, 12-09-2017

cyber-Wear with the Ford Lifestyle Collection at the 67th IAA Car

This is the 4th time that Ford and cyber-Wear are exhibiting together at the International Automobile Exhibition

At the 67th Occasion of the IAA Car, held in Frankfurt from 14. to 24. September, cyber-Wear will be presenting the Ford Lifestyle Collection as usual, in a shop centrally integrated into the Ford trade stand. cyber-Wear´s own staff will display and sell the official Ford merchandising collection on every day the exhibition is open, including press days on 12th and 13th September, in Hall 9.0, Stand B19 at the Frankfurt Exhibition Centre. A selection from 150 brand new articles from the Ford Lifestyle Collection, from the Ford Basic, Ford Build Tough, Ford RS, Ford ST, Ford GT, Ford Mustang, Ford Kids, Ford Performance, Ford Heritage and Ford SUV ranges will tempt even hardcore fans and regular trade fair visitors.
The interest shown by exhibition visitors in the products designed by Ford and produced by cyber-Wear by exhibition visitors has remained at constantly high levels since 2010, when the collection was first presented at the IAA utility vehicle fair in Hanover. Ranging from small souvenirs to high-quality, stylish textiles, gifts for children and collectors´ items such as car models and high-end cups, all the new articles are increasing in popularity. If you´re interested in our products, but you aren´t at the event in Frankfurt, just take a look at our online store and make your orders: All the articles can be ordered from

The International Automobile Exhibition is one of the world´s leading trade fairs for mobility, exhibiting a stunning range of passenger cars and utility vehicles each year. IAA Car 2017 will showcase not only Ford, but all the big, major automobile manufacturers, world firsts and unseen innovations.