Cybergroup UK joins British Promotional Merchandise AssociationNewly founded subsidiary joins the British Promotional Merchandise Association
Kick-start in Great Britain – after only just having started out on the market, the latest subsidiary of Cybergroup International picks up steam: in the first month of its existence, Cybergroup UK Limited has joined the British Promotional Merchandise Association bpma. The Association advocates for the basic demand for promotional merchandise within the marketing mix and the entire supply chain. Membership in the British Promotional Merchandise Association is regarded as a cachet guaranteeing the highest quality standards, business ethics and professionalism, which in turn increases trust in the industry, especially among new customers. As a member of the bpma, the Cybergroup subsidiary, which commenced its operations in Manchester on 1 July 2016, has committed itself to uphold the Association’s strict code of conduct, and in return it stands to benefit from its recognition. At the same time, the Cybergroup UK Team headed by the experienced and competent sales director Chris Ashworth is joining the associated network, where valuable connections can be made – ideal starting conditions therefore for the British company.