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Wednesday, 15-02-2017

Ford ST RECARO Merchandising

cyber-Wear supplies Ford and seat manufacturer RECARO with merchandising special collections

Two world-famous brands come together with identical quality and innovative standards: The cyber-Wear four-part merchandising special collection has been designed for Ford of Europe and the popular seat manufacturer RECARO.

RECARO automotive seating has been setting new standards for mobile seats for decades now. In 1965 they presented the first automobile sport seat. RECARO also manufactures the first upgradable sport seat, the world´s lightest vehicle seat, the most innovative utility vehicle seat and new sport seats in a modern composite construction. RECARO Automotive Seating sells to globally operating prestigious auto and utility vehicle manufacturers. The company also uses specialist traders to supply end customers with upgradable seats and motor sports participants with racing shells. Ford has been collaborating with the Kirchheim/Teck based firm for many years. For example, the Ford Focus ST and Fiest ST are/were initially equipped with RECARO seats, and the brand seats are extremely popular with Ford fans as classic upgrade articles.

This truly underlines the success achieved by the merchandising special collection for Ford ST and RECARO branding developed and produced by cyber-Wear. It consists of a baseball cap, keychain, lanyard keychain and premium coffee cup in a sophisticated design. The items are part of the Ford ST range and are available in the Ford Lifestyle Collection web shop and in Ford car dealerships. RECARO employees can buy them at discounted prices - just like Ford employees.

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