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Tuesday, 01-11-2016

Full Deckchair Occupation is Back

cyber-Wear is reissuing the popular L'TUR swimming towels reading "BELEGT"

After having supplied L'TUR Tourismus AG with advertising material and staff clothing from 2001 to 2013, cyber-Wear has now reissued one of the most popular promotional items for the last minute travel agent: the iconic swimming towel bearing the unambiguous message "BELEGT" puts a new spin on the stereotype of German package holiday-makers reserving a place by the pool with their towels. A few years back, the towel was used to occupy all the deckchairs at certain hotel pools on Mallorca as part of a guerrilla marketing campaign.

The 2016 edition of the swimming towel is made entirely of thick, fluffy cotton and was designed by cyber-Wear with a CI-compliant red and magenta-striped L'TUR logo and the eye-catching "BELEGT" lettering running across its entire length. With its generous size of 70 x 140 cm, it's not only intended for deck-chairs, quite the contrary: itís also great for lying on the beach or drying off after a shower. Due to its functional design, itís the ideal vehicle to spread the travel organiserís brand message and will continue to be used in peopleís everyday lives until their next holiday booking at the very least. This makes it a perfect advertising medium for L'TUR, which is why they were so keen to reorder it.

L'TUR Tourismus AG is a Baden-Baden-based travel agent with more than 140 shops in six European countries. The pioneer among the last minute providers was one of cyber-Wear's very first clients from 2001 to 2013, we produced all their textile promotional items and staff clothing. From 2005 onwards, the budget also included full ad media service. cyber-Wear supported every campaign, every promotional event and every trade fair appearance, also proving our last-minute mettle with very short-term reaction and delivery times. Weíre very pleased to be occupying deckchairs together again!