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Wednesday, 28-12-2016

Haptic Heroes - A Double Win

cyber-Wear Takes Home Two 2017 Promotional Gift Awards

The winners of the 2017 Promotional Gift Award have been announced: with the Ford Vignale Weekender and a recyclable coffee-to-go cup made of bamboo for Deutsche Bahn, two cyber-Wear products have made the cut. The luxury travel bag developed in collaboration with Erika Tsubaki from Ford Design garnered the prestigious industry award in the ‘Custom-Made Designs’ category. The eco-friendly alternative to paper coffee cups developed on behalf of DB according to a design by Serviceplan Berlin GmbH & Co. KG was able to convince the jury as a submission for ‘Best Practice’.

The Promotional Gift Award is an international competition to reward creative and boldly implemented promotional giveaways and product range concepts. Once a year, companies from all over Europe submit their ‘Haptic Heroes’ – innovations and developments from the field of haptic advertising – in eight categories, which are then judged by a jury of experts. The award is regarded as a seal of creativity in the promotional gift industry and sets new benchmarks in haptic advertising. The Promotional Gift Award is presented by the Cologne-based publishing house WA Media GmbH, the organiser of the HAPTICA® live trade fair and publisher of the trade journals Promotion Products, Werbeartikel Nachrichten and eppi magazine.

The field of candidates included advertising agencies and designers, promotional gift distributors and suppliers as well packaging and customisation specialists. Only one other participant aside from cyber-Wear was able to win two awards.

The winning products will be presented to a wide audience of marketing professionals at HAPTICA® live ’17 on 22 March 2017 in Bonn, where the award ceremony will also be held. Through the trade fair and reporting in the associated trade magazines, they will receive an enormous amount of publicity.

That the two award-winning products (out of five submissions) also happened to be for two of cyber-Wear’s biggest clients – Deutsche Bahn and Ford – is a coincidence. But it also goes to show how well cyber-Wear works with both of these global players.