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Wednesday, 19-04-2017

Major dealer campaign for Ford Finland

cyber-Wear is supporting the all wheel drive campaign of Ford by providing give-aways and electronic cars for children

A lot is going on in the land of the archipelago: in 2017 the Finns are not just celebrating the 100th anniversary of their independence, but also the Ford AWD All Wheel Drive - Tour, part of an extensive all-wheel offensive by the car manufacturer in the whole of Europe. cyber-Wear has produced 3,580 loop scarves and 2,630 snow saucers for this event, whose protagonist is the new Ford Ranger, and delivered them to all Ford dealers in Finland. In addition, each of the 40 participating dealers have been provided with two children's Ford Ranger electric cars from Nitro Motors. Guaranteeing excitement amongst children, controlled via either the accelerator or remote control, with forward and reverse gear, plus a multifunction steering wheel as well as a horn and authentic engine sounds when starting up - this little speedster lives up to the reputation of its larger namesake. Recommended for children between approx. 3 and max. 8 years. This e-car achieves 3–5 km/h (1.9–3.1 mph), and when fully charged provides 1 to 2 hours of driving fun. The Finnish Ford dealers can use them for raffles and to entertain children, while the loop scarves and snow saucers can be used as a typical winter giveaway for customers and event guests. The Ford Ranger enjoys a reputation as a pick-up with no limits and is the ideal vehicle for everyone who loves an active lifestyle. In a county with the natural landscape and the size of Finland, all-wheel drive cars are understandably very popular, meaning that the campaign should certainly catch the eye of Finnish Ford customers.