New manpower for new marketscyber-Wear targets Ford dealers in the Middle East and Africa with its new sales team near Dubai
On May 1, the Cybergroup opened a new branch. A new sales team based just outside Dubai in the United Arab Emirates will promote the Ford Lifestyle Collection among Ford dealers in 13 countries in the Middle East, as well as in 25 countries in Sub-Saharan Africa. This marks a huge territorial expansion and a major increase in responsibility, given that the merchandising collection was originally commissioned by Ford of Europe and its distribution initially limited to Europe. Part of the reason for this expansion is that in cyber-Wear, Ford has found a partner with the capacity to deal with logistic challenges and provide services across continents - a unique selling point that makes cyber-Wear stand out from the majority of its competitors. A key part of this service is the establishment of direct local contact. It is important not just to increase efficiency and improve logistics, but also to pay attention to intercultural competencies and knowledge of different markets, cultures and customs.
The new Cybergroup sales team will work with Ford dealers in the United Arab Emirates, Saudi Arabia, Oman, Iraq, Jordan, Afghanistan, Kuwait, Bahrain, Qatar, Israel, Yemen, Syria, Palestine, Senegal, Angola, the Seychelles, Ivory Coast, Burkina Faso, Ghana, Kenya, Malawi, Mauritius, Mozambique, Gabon, Zambia, Cape Verde, Cameroon, Madagascar, Ethiopia, Tanzania, Zimbabwe, Nigeria, Sierra Leone, the Congo, Uganda, Liberia, Namibia and South Africa.