CG NewsCG TVCG Lounge TalkNewsletter subscription
Wednesday, 21-06-2017

Promotional articles in pop art design for packaging specialist

cyber-Wear applies new packaging designs by Jokey

With a series of promotional articles featuring he pop art look cyber-Wear is supporting the launch of the new plastic buckets from Jokey Plastik in the same design. The mini collection consists of popcorn buckets, coffee-to-go cups, portable Bluetooth loudspeakers, a mini power bank and fruit-gum sachets in a set of three.

The bucket, which is filled by cyber-Wear with colourful popcorn, is of course a Jokey product – after all, with this packaging in the pop art look it's not just a question of stylish design but also of new technologies. Among other products the packaging specialist offers intelligent packaging which extends the shelf life of foodstuffs, and even articles which communicate with the environment and can – by means of a coloured label - display any break in the refrigeration chain. The company's portfolio also includes so-called 'Industry 4.0 Packaging', which carries machine-readable information and networks with the surrounding infrastructure by means of in-mould labels featuring digital watermarks which communicate with mobile devices and scanner checkouts.

cyber-Wear has selected and designed the products in the promotional articles series in line with this technology and, in the case of the popcorn bucket, had them filled up. The well-known reason for this is that only individual promotional articles with a targeted design matching the product are of value to company brand communication - but also that they have a strong impact if correctly designed!