Ready, set, PSIIn the period before Christmas it is not just shopping that goes into overdrive. The final preparations are ongoing for the PSI, the most important advertising trade fair in Europe.
After its successful lounge at the 2018 PSI, Cybergroup will once again be present with its own area at the PSI at the start of 2019. To be more precise it will have two areas, as Cybergroup will also be presenting a best practice with the Ford Lifestyle Collection as an overlap with the parallel trade fair for advertising materials.
This year, it is not just the PSI that will be filling the Dusseldorf exhibition halls, but simultaneously exhibitors will also be at the viscom and PromoTex. The viscom, Europe's trade fair for visual communication, is the live experience for advertising technicians and digital printing companies. At the PromoTex trade fair there are experts in promotional, sports and work wear.
In the cyber lounge, customers of Cybergroup have the exclusive opportunity to get some peace and quiet away from the hustle and bustle of the trade fair, to discuss issues, to have something to eat or to find out about the latest highlights of the company's top partners in a relaxed atmosphere.
To make this possible, the preparations are already in overdrive. The trade fair team comprises colleagues from marketing, sales, graphic design and storage. With their combined skills, nothing can go wrong and Cybergroup will be able to surprise visitors with a whole range of innovative ideas.
As a sneak preview we can mention a unique evening event, which this time will not just have more participants, but also a charming extended programme. At the trade fair, Cybergroup is once again particularly proud of the best practise area, which will certainly be unrivalled at the PSI.
Consequently, at the sites in Heidelberg and Wipperfürth the team is currently writing, designing and packing - to ensure a unique presence and a special beginning to a successful 2019!