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Thursday, 25-04-2019

So wild and so tasty

Back in January cyber-Wear was offering spring greetings in the form of Em-eukal with wild cherry flavour. Now that the cherry trees are blossoming, these healthy sweets are getting special attention again.

Everybody knows them, the sweets with the pennant. Em-Eukal has a long history of tradition behind it, each Em-eukal variety is unique. The Em-eukal brand of sweets stands for high quality and trust in the tradition of the original. It is no coincidence that these are so specially wrapped: in the 1950s, miners in the Ruhr area were prescribed Em-eukal sweets. The red and white pennant made it possible to unwrap them hygienically.


Since then the brand has developed continuously and today tempts consumers with such delicious taste sensations as the spring-like "wild cherry". Valuable and natural ingredients also combine here. The sugar-free sweet combines the taste of airy summer and fruity wild cherries. A flavour that already got cyber customers in the mood for spring during the PSI trade fair in Düsseldorf in January. There the healthy sweets were handed out to all visitors to the cyber-Lounge.


And after the cold winter months the time has finally come: the cherry blossom season is starting! When the cherry trees begin to blossom pink, white and rose the most beautiful time of the year begins, with this natural spectacle heralding the coming of spring. The perfect time to enjoy the first rays of sunshine outside - and let a fruity Em-eukal melt on your tongue. cyber-Wear packs the little heralds of spring for its customers into witty, branded packages with the message "Sweets for my sweet".


Over 115 years ago Dr. Carl Soldan, the great-grandfather of Managing Partner Perry Soldan, laid the foundation stone for the Dr.C. Soldan family business and strong brands such as Em-eukal. From the very beginning the pharmacist and medical health officer consistently surprised the public with products he had developed himself and which were exactly right for the times. And, of course, he made a name for himself with innovations in the area of sweets, especially Em-eukal.