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Thursday, 02-05-2019

Target group-oriented, campaign-accompanying, cost-effective? Triple check!

With 15,000 Chupa Chups lollies, the tool expert Festool draws attention to his new, German Instagram account, which particularly appeals to young end customers and potential applicants.

In one of it‘s YouTube videos, Cybergroup explored the question of what constitutes a good ad. According to Cybergroup employees, one of the essential points, besides the target group orientation and the function, is to embed it into a corresponding campaign. In addition, as stated by current developments rather low-priced giveaways are in demand, which steer the attention skillfully towards the brand and the advertising message.


The longtime Cybergroup customer and power tool manufacturer Festool now presents it: The company distributes 15,000 Chupa Chups Lollies to its young customers in order to draw attention to the new Instagram account of Festool Deutschland GmbH. With this action, all the requirements for good advertising are met: Target group-oriented, campaign-accompanying, cost-effective? Triple check!

After Facebook has changed its algorithm to the effect that hardly any unpaid company postings are shown, many companies have begun to use other platforms, such as Instagram. Mostly the young end customers and, of course, potential applicants for the company are reached here. More than 70 percent of the adolescents are active in this photo network.


The international Festool account already has a proud number of 230,000 followers. Very active, detailed and charming the company reports on its latest tools and applications. The followers thank them with thousands of likes and funny fan pictures under the hashtag #festoolme, which are officially reposted by the company. Thanks to the planned campaign, the German counterpart will surely make a successful, sugar-sweet start!


The traditional family business Festool is specialized in high-quality power tools for the sectors of timber construction, carpentry, painting and renovation, as well as paint preparation and finish. For over 90 years craftsmen and traders have trusted in the reliability, longevity and robustness of Festool products. The company, based in Wendlingen am Neckar, employs more than 2,700 people and is present in 68 countries.