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Friday, 08-06-2018

"The One 360° Mercury Experience“ - Mercury Marine at first hand

Under the slogan "The One 360° Mercury Experience“ Mercury Marine dealers and fans had the opportunity to experience the brand close-up in Baveno, Italy, from 28 May to 3 June. Of course the Mercury Collection – developed and presented by the Cybergroup team – was an essential part of the event.

The weather is attracting everybody outdoors, and there's a holiday feeling in the air. This is probably how Mercury Marine dealers felt last weekend, when they were able to exchange ideas and experiences about the company and its products in a wonderful setting by Italy's  Lago Maggiore.


The event was entitled "The One 360° Mercury Experience“ and took place in Baveno, Italy, from 28 May to 3 June. The first couple of days, when new developments were presented by the company, were exclusively for dealers. Of course such an event also provides the ideal opportunity for relaxation, good food and getting together with fellow dealers. Afterwards consumers and Mercury Marine fans also had two days to experience the brand at first hand in the beautiful setting of Lago Maggiore.


Cybergroup took part in such an event organised by the company for the first time and presented the Mercury Collection, consisting mainly of merchandising articles from the company's own workshop Cybergroup developed an attractive pop-up store especially for the occasion, at which dealers and fans could purchase the attractive collection. On the evening of the second day of the event the Cybergroup event team provided the clothing for a fashion show, at which six models presented the highlights of the merchandise collection.


Back in 2016 Mercury Marine, a global leader in the production of marine engines, commissioned Cybergroup International to provide it with promotional goods and point-of-sale materials for dealers and to offer a merchandising collection in the EMEA economic area.


Mercury Marine has its HQ in Wisconsin USA, and employs more than 5200 people at nine factories worldwide. As for almost every company with international operations, it is essential for the manufacturer of outboard and inboard motors to be able to rely on prestigious service providers and partners in particular outside of its domestic market, so that it can live up to its own quality standards worldwide. For the Mercury outboard motor brand cyber-Wear develops all promotional articles and point-of-sale materials for dealers, as well as a fan collection.