Merchandising can be so tasty!

This year cyber-Wear came up with something very special for its customers during the evening event at the PSI. The popular cooking event of the past year was repeated, and additionally topped with an exciting cocktail training session, which among other things invited the participants to produce cocktails themselves with the help of a professional. First a professional bartender gave a brief introduction to the history and origin of cocktails, bar tools, shakers and the main ingredients.

For the evening cyber-Wear chose three popular but very different cocktails, which could be presented and mixed afterwards by the guests. These included the Red Apple Lemonade, Raspberry Thyme Smash and Mojito Spiced. While the ingredients of the Red Apple Lemonade are simply mixed in a cocktail glass with a spoon twisted several times around itself, with the Mojito Spiced the mint leaves are first crushed with white sugar and a little lime juice with the help of a pestle in order to squeeze out the mint aroma. In the case of the Raspberry Thyme Smash, raspberries and thyme are first properly mixed before the remaining ingredients are added. The thyme is then removed through a fine bar sieve.

At the end of the evening each customer received a stylish black box with a magnetic fastening containing the very three cocktails which had been mixed during the evening. The idea of the box as well as the production was developed completely by cyber-Wear itself.  The high-quality bronze-coloured labels carry the names of the cocktails, the ingredients and a serving suggestion. On the back there is information about consumption, storage and durability. The bottles themselves are sealed with bronze-coloured banderoles. The cocktails were mixed freshly with loving care by the bartender on the evening of the event. This is also summarised once more on the small card.

The customers` enthusiasm about these presents shows us again that exceptional and creative advertising material which is completely out of the box, is really well sought after. It is this individuality and the experience of a complete surprise that stay in people´s minds and leave a long-time impression.

https://www.mycybergroup.com/de/news/cg-tv-1