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Friday, 08-05-2020

The Ocean Towel can do all of this!

An entire promotional campaign for sustainability, with the theme of the beach woven into a high-quality all-round towel: not possible? In the current CG Live Talk Patrick Polaniok from Alta Seta tells us why it's entirely possible.

Travel and sustainability - perfectly combined in the Ocean Towel

The Ocean Towel is available for the beach, the Turkish bath or as a classic all-round towel. There's virtually no type of towel that isn't also available as an Ocean Towel. But in addition Alta Seta offers a variety of multifunctional and innovative variations. One distinctive Ocean Towel line is the Kids line, which offers three products in one. It's a children's poncho, a towel of course, and can even be folded into a bag with straps. The versatility makes it a real eye-catcher and of course it looks cute on the little ones!

 

Another variation is the Ocean Towel Lifestyle. This can be folded into a bag in the trendy Boho style,  with the drawstring bag directly integrated into the towel. Of course it's also super quick-drying! After all, when you have used the towel, you will want to put your things back into the bag.

 

Ocean plastic - in my bath towel? You need real professionals to achieve this!

Fortunately, Alta Seta is an expert when it comes to producing high-quality and really attractive textile products. This is because they originally made ties, handkerchiefs and all kinds of silk accessories. So if anyone can bring style to the production of towels, it is Alta Seta. With the fine jacquard weave, the promotional message is aesthetically integrated into the fabric at the highest level - and, of course, with the greatest advertising impact. In the process of making and weaving the ocean plastic into really fine yarn, attention is paid to the highest level of cleanliness and quality. And because it's simply not soft without cotton, recycled or organic cotton fibre is also used, so that the fabric is already soft even when unwashed - why unwashed?   Alta Seta also has sustainability in mind here. The cloths are shipped unwashed, because the customer washes them again anyway. If desired, they can of course also be pre-washed to make them even more cuddly.

 

A real promotional wave

As Patrick Polaniok shows us, a complete sustainability campaign is also literally woven into each individual towel. The towel he shows us has the production chain delicately and highly professionally woven into the pictograms. For the raw material Alta Seta works together with Germany's One Earth - One Ocean association. There are no vague promises here. Just as on the towel, everything is clearly spelled out. One Earth - One Ocean has ships in different sizes and with witty names, with which they operate a kind of maritime garbage collection and fish the plastic waste from the oceans. It all started with the "Sea hamster" on rivers. Since then, the "Manatee" and the "Sea elephant" have also been added. The  "Sea elephant" can even recycle plastic on board the ship. Plastic granulate is obtained from the garbage that is filtered from the oceans. This is then transformed into a kind of paste and Alta Seta makes yarn out of it! Patrick Polaniok has illustrative material for us at every step. 

 

We wish to express our thanks for this refreshing visit, and hope that Alta Seta will soon see another fashion wave in the direction of their beloved ties - but please keep on making these wonderful towels, we like them!

 

https://oneearth-oneocean.com/