The Rebels from the South

As Didi tells us herself, Earebel Creative comes from the far south of Germany, near Kempten in the Allgäu region.   Basically, they started out as a traditional creative graphic design agency who soon realised that they didn't just want to offer services but were also keen to create their own products. They went on to invent a product that combines two worlds: headwear and audio. Earebel beanies have an integrated set of headphones that make it much easier to listen to music whilst you are on the phone, doing sport, or simply out and about.

How did Steven and Didi meet? At the ISPO 2016, Steven almost walked past their stand, but then stopped after all to look at the banner with their "Cave of the Lions" logo. Even after a conversation with Linda from Earebel, Steven still wasn't entirely convinced. Nevertheless, Linda gave Steven one of their beanies as a present and suggested he try it out. Great idea Linda – after testing it out at home, Steven was completely won over.

But where does the name "Earebel" come from? It's actually quite simple, because back then when they designed the product, there was no alternative; they were the only ones on the market and it was like a kind of revolution. So they named it "Rebolution" and from this they derived the name Earebel.

In their collaboration with cyber-Wear, Earebel want to be more creative again, to pretty much go back to their origins, after having focused for a very long time on the Earebel products. Because they enjoy being creative just as much. Now with two pillars, our Design department and Earebel Creative, we can push ahead with joint campaigns and they can benefit from one another's input and make use of synergies. As our Creative business unit, Earebel will deliberately detach themselves from our everyday business, bring in new ways of thinking and have more freedom to be creative.

Earebel bring with them experience in the areas of B2C and B2B merchandise and have also managed small projects every now and then, "but we have never been able to do things as professionally as you have been doing for years and, for this reason alone, the areas of overlap and the different perspectives of the products will be very exciting for the customers," Didi explains.

As well as experience in the area of merchandise, Earebel also has an impressive record when it comes to creativity. A clear example of this is the design of their communications, i.e. the development of new ideas and the design of their campaigns, right through to the realisation of the campaigns on social media. The team is made up of employees who focus on motion design, film and photography, as well as specialists in Amazon E-commerce. They have already run through the whole thing once with Earebel, lots of things have been improved and reworked and this process has meant that the professional creative side of things has been move forward dramatically.

It's fascinating to hear about their very first orders – it was the same with cyber-Wear. Earebel had managed to secure a large order from Korea but at that time all the beanies were still sewn by hand by the mother of the founder, Manuel. She managed to sew an unbelievable 3,000 beanies by hand to send to Korea.

Passion and lifeblood – these are the key common denominators that unite Earebel Creative and cyberWear.  This soon becomes clear in the course of the conversation, she's 100 percent committed to what she does and they just love it. Every issue is dealt with to perfection and with passion. Day after day.

Let’s start the Rebolution!