„We care about your content!“

The partnership has now existed for 25 years. During this time we have accomplished rather a lot on behalf of Jokey. From give-aways and Bluetooth speakers to highly complex fashion collections. The list of articles is long and the range is not only diverse but at the same time well-rounded and consistent with the Jokey brand identity, which is only possible with full service.

Traditional and always up to date

The traditional Jokey family business has been in existence since 1968! For us it is therefore all the more natural that the books make a real impact in all three brand colours: red, grey and blue. And it is all the more important to constantly refresh and communicate the company's own identity. To communicate the new logo and the new claim, we have now created a brand new notebook in two different sizes for Jokey. Two DIN A4 versions and one DIN A5 edition in three different colours make for a well-rounded, versatile range. On each page the bi-coloured Jokey logo with the grey jockey above red lettering - now in a circle - gives the notebook a particularly high-quality look, while the repetition of the logo ensures that it retains the user's attention without being obtrusive.

Brand identity in notebook form

In the process slogan, corporate identity and product benefits go hand in hand. The catchy slogan is embossed on the high-quality vinyl cover:

"Jokey. We care about your content."

Accordingly with its packaging Jokey not only takes care of contents of all kinds, but with the new notebooks can now also supply the right container for intellectual content. However, the products themselves are also a distinctive and tangible ambassador for the Jokey brand identity. The practical elastic band holds the notebook together and makes it ideal for everyday use at work or at home. The bookmark helps users to find their place, while the check pattern inside is an all-round solution for notes and drawings.

The embossing on the cover makes the brand identity tangible, and represents not only practicality and minimalism but also premium-quality material, which for us is not just an essential component of notebooks but also goes without saying for all other articles. And of course, the notebook subtly and without contradiction communicates the quality of the brand itself. After all, when you hold quality in your hands it says more than a thousand words!