Innovation and Inspiration: cyber-Wear at PSI 2025
Three days full of energy, new ideas, and exciting conversations – PSI 2025 in Düsseldorf was once again a true highlight! From January 7th to 9th, we were on-site to discover the latest trends in the promotional products industry, exchange ideas with partners and clients, and experience the industry’s innovative strength up close. We were […]
A Glimpse into the Future of the Promotional Products Industry
The PSI Live Talk 2025 remained a resounding success, setting new benchmarks this year! The format delivered a top-tier program with over 40 talks streamed live on-site and digitally – available on Vimeo and, for the first time, on LinkedIn. This three-day event provided a broad platform for industry experts and an international lineup. Notable […]
The International Stage of the Promotional Products Industry
PSI TV is back, bigger, more international, and more innovative than ever before. With over 40 talks, exclusive interview premieres, and a tight program, the format takes the promotional products industry to the next level—live on-site and digitally available worldwide. PSI TV returns in 2025 with an even more ambitious format, once again putting the […]
More talks, more innovations, more reach!
PSI, Europe’s most important trade show for the promotional products industry, is not only a central meeting point for innovations, trends and networking, but also the stage for our PSI TV. Since 2023, we have been bringing a breath of fresh air to the industry with our own TV studio and offering a platform to […]
Small masterpieces with a long history
Button pins are small, easily attached and pinned in various places. They are versatile accessories that serve a variety of purposes, whether in fashion, politics, sports or advertising. Buttons are way of expressing individuality and attracting attention, both of which are essential for communicating important messages. As early as 4000 years BC, people secured their […]
Knives on the sharp edge of history
The history of knives is a testament to mankind’s ingenuity, adaptability and creativity. From simple stone tools to precision-crafted blades, knives have played a crucial role in shaping our civilization. Originally simple tools made of stone and bone, knives evolved over time into the versatile instruments we know today. Prehistoric people used them not only […]
More than a key to happiness
Keychains have a fascinating history dating back over 3,000 years, beginning in ancient Egypt. Originally they were not used for organizing purposes, but rather as jewelry and good luck charms, although lucky amulets could be found already in antiquity. The earliest references to the use of locks and keychains date back over 3,000 years and […]
From Strap to Glory
Lanyards, also known as neck straps, are versatile accessories that are used to carry small items on the body. Originally used in a military context, over time they underwent an exciting transformation and today serve not only practical but also decorative purposes. The world of advertising items just can’t be imagined without them. Lanyards, also […]
A Curious Tale of Queen Victoria, the Number 42, and a Dreadful Towel
A towel is far more than just a simple piece of cloth for drying off. The history of the towel is fascinating and brimming with anecdotes. The practice of drying oneself with fabric goes way back in time, all the way to antiquity. In the Middle Ages, simple linen cloths were the norm for personal […]
All because of a love for pie
Frisbee originated as a sport in the United States in the 1960s, and since then has gained millions of fans all over the world. The sport offers a wide range of disciplines, including ultimate, disc golf, freestyle, long throw and double disc court. The history of Frisbee is as captivating as the sport itself. The […]
