cyber-Wear and URWAHN:
When pioneering spirit redefines brand and mobility
In saturated markets, it is no longer the product alone that makes the difference, but the attitude it conveys. The partnership between cyber-Wear and URWAHN brings together two companies that radically rethink brand leadership and mobility. Here, expertise in multisensory branding meets groundbreaking engineering. The objective is clear: not just to make brands visible, but tangible and experiential. Their shared vision creates a new category of brand carriers in which technology, design, and identity merge into a single entity.
Co-creation on equal footing
Technology meets brand psychology
The collaboration between cyber-Wear and URWAHN deliberately goes beyond classic co-branding. It is co-creation on equal footing. Instead of placing a logo on an existing object, brand identity is integrated directly into the product’s DNA.
URWAHN’s precision in 3D printing meets cyber-Wear’s deep understanding of strategic touchpoints. The resulting concepts are not merely means of transportation, but manifest prototypes that demonstrate how the essence of a brand can be translated into materiality, haptics, and function.
Shared pioneering spirit
Two brands, one mindset
What unites both partners is a shared pioneering spirit. Both cyber-Wear and URWAHN have consistently chosen not to take the easy path—rejecting short-term effects without sustainable impact and standardization without character.
URWAHN is revolutionizing the bike industry with 3D-printed steel frames, while cyber-Wear has established merchandising as a strategic marketing instrument. This shared ambition to rethink conventions and uncompromisingly stand for a clear attitude is the non-negotiable core and driving force of this forward-looking partnership.
A brand to be experienced
Produkte mit Haltung
In a world where products increasingly resemble one another, the dimension of experience is gaining importance. Brands are no longer merely explained or perceived—they are felt, used, and lived. The jointly developed mobility concepts provide the stage for this new form of brand leadership.
They demonstrate how brands can be set in motion in the literal sense. Mobility becomes a medium that tells stories without being loud, creating a multisensory, long-term anchor within the customer journey.
Mobility with identity
Sustainable engineering meets strategic brand leadership
URWAHN stands for radical, urban innovation: consistently produced with sustainability in mind, modular in design, and built around 3D-printed steel frames. The bikes are an expression of a clear stance on the city, mobility, and the future.
cyber-Wear’s role is to recognize this inherent value, amplify it, and translate it into a strategic brand carrier. The goal is to make URWAHN’s technological precision and ethical responsibility tangible as identity-shaping elements and to anchor customer loyalty in a sustainable way.
A starting point for the future
A new era of brand mobility
This partnership is deliberately conceived as an open field of innovation—a starting point, not an endpoint. It serves as a platform for new formats and further applications at the intersection of brand, product, and mobility.
Together, cyber-Wear and URWAHN demonstrate the potential that emerges when two brands do not search for overlaps within a market segment, but for shared, substantial convictions. It is a clear statement in favor of the courage to enter new spaces before they become the standard in strategic brand work.
