Deutsche Bahn AG
In Deutsche Bahn AG one of the world's leading mobility and logistics companies has – since 2010 – been relying on the services of Cybergroup as its exclusive partner in the field of promotional articles. The group operates in more than 130 countries. Over 300,000 DB employees, 195,000 of them in Germany, are in daily operation for the purpose of providing customers with mobility and logistics services, and efficiently managing the related transport rail, road, waterway and air networks. The cooperation between this major brand and Cybergroup is characterised by correspondingly large quantities, frequent promotions, many of them at short notice, and out-of-the-ordinary articles.
DB Originals | Exclusive products from the ICE 3
Over the past few months the Deutsche Bahn ICE 3 trains have been completely refurbished and during this redesign a large part of the interior of this high-speed fleet has gradually been replaced. The new seats, for example, have a modified backrest design. These and other modifications, such as the relocation of the luggage racks to the open-plan compartments, now give each ICE train a new look, more passenger comfort and even a little more space.
Railway fans can now enjoy equipping their own homes with original furnishings from the ICE fleet, exclusively available from the official merchandise shop of Deutsche Bahn AG at bahnshop.de. The train seats are especially popular. The double seats from the 1st class of the ICE 3 provide unique comfort with a wide seat area and high-quality leather upholstery. The seats from the 2nd class are of course equally comfortable, but also offer a particularly high recognition value thanks to the design of their upholstery. Our customers can now also create extravagant and eye-catching features with the original tables, service trolleys or even individual train nameplates.
Travel accessories | made from original ICE seat covers
Now customers finally have the chance to make use of the well-known seat covers from their favourite ICE trains as an accessory to take with them wherever they go. This unique shoulder bag made from original 2nd class ICE seat covers will hold plenty of things when you go on your next journey. A zip pocket on the front and a flat inside compartment with mobile phone pocket and pen loops will keep things nicely in order. For a better grip, the shoulder strap is equipped with anti-slip protection. All fans will recognise the ICE pattern immediately; for others it's a discreetly elegant design and, most importantly, it feels pleasantly soft.
Good for the climate | Strong Rail
Germany needs a strong rail network. This isn't just a Deutsche Bahn slogan, it’s an issue of fundamental importance. Getting more transport onto the rail network – for the climate, for people, for the economy and for Europe. With their overall strategy “Strong Rail” and our merchandise collection to match, we can together create the right prerequisites for success.
Climate change and the growing volume of transport mean that rail will become increasingly important over the coming years. After all, if we are to limit global warming, a massive shift of transport to environmentally-friendly rail will be necessary, among other measures. At the same time, the level of traffic in Germany is increasing – already today car drivers spend an average of more than 120 hours a year sitting in traffic jams. Growing flows of trade are also resulting in an increase in freight transport. By 2030, it is estimated that this will increase by more than 20 percent – an amount that our road networks simply cannot accommodate. This is why rail freight in particular will become increasingly important. The smooth transport of goods across European borders and beyond is crucial for the economies of Germany and Europe.
In line with this, we are offering a range of cool articles on bahnshop.de, including both refreshments and products that set the trend for the future. Starting with our “Good Chocolate” which does a good deed with every bite – for suppliers, for the environment and for the future, through to sustainably-produced cups and bottles, retractable ball-point pens made of recycled RPET and a notebook made from grass paper.
ICE Bobby Train | Highlight for kids
It couldn't be cooler! With the ICE Bobby Train from BIG, small train drivers make it big!
How the big ones drive ICE is not every child's dream? Even the sporty seat with two handles for holding on prepares you for a fast ride. The sleek, narrow shape of the ICE enables the little racing drivers to move around even better, and when they really have momentum, they can rest their feet on the small ramps. Cooler than any ordinary bobby car, the ICE Bobby Train will be an absolute eye-catcher on the road.
SpeedStrap | The perfect travel companion
We’ve all experienced it: the stress that conventional straps and buckle fastenings have been giving us for decades now. It takes ages to adjust them to a new length, it’s irritating and often results in broken fingernails. SpeedStrap has put an end to all that! SpeedStrap is the strap that adjusts itself automatically, always giving you a perfect hold.
This practical advantage makes it into a multi-functional helper and companion on journeys, in your everyday life, when you are moving to a new house, in your household and in the office. With a cool, large-sized ICE logo in the new design, the SpeedStrap is also a great accessory and a real eye-catcher.
"Welcome, you're a good match for us." | Career starters at Deutsche Bahn AG
This is the time when pupils, students, graduates and those with professional experience make a fresh start. For many people, the first day of their new job in particular is a major hurdle. A new environment, a new workplace, many new faces and a lot of information. The welcome package from Deutsche Bahn AG is just right to help them take everything in their stride. On the one hand it is a nice welcome present, on the other hand it contains a lot of useful information and products for their career start and afterwards.
The coolest and most practical product in the package is the anti-theft backpack. It is the perfect companion for travellers and commuters in particular. Because its main compartment is rolled up and can be locked with a steel-reinforced combination lock, all the important things such as laptops, money and keys can be stored in it safely. The combination lock can also be used to attach the backpack. With hidden compartments on the back and in the shoulder strap, chip cards are also secure because the compartments offer RFID protection. The backpack also has a bottle compartment on the side and a removable elastic net for sports equipment. Inside there are padded compartments for a laptop and tablet, and further storage compartments for all other belongings.
bahnshop.de | New shop is live!
This is no April Fools - 1st April is the provisional completion date of a prestigious project:
On this day bahnshop.de will go live. For months now the teams at Deutsche Bahn AG and Cybergroup have worked together to put together extraordinary product ranges and to present an optimised shop for train travellers as well as employees.
To underline the brand value of Deutsche Bahn with regard to quality, sustainability and digital competency, the whole range has been redesigned. Both the products in the official merchandising shop bahnshop.de and its online appearance reflect the corporate strategy and the whole marketing concept. The sustainable approach of the railway as the most environmentally-friendly means of long-distance travel range from the selection of packaging to the delivery of the corresponding products. Wide-ranging marketing measures on board the trains, in the travel centres, at events and online aim not only to tie existing customers to the brand, but also to attract new target groups.
Moving Fan Merchandise | European Soccer Championship 2016
For the company with the slogan “Moving the future”, Cybergroup has embraced what has to be the most moving advertising theme for 2016: for European Soccer Championship 2016 we have produced adidas footballs, football shirt-shapped gym bags, popcorn, match schedules with football shirt-shaped smartphone cleaners and other products in Deutsche Bahn’s bright red signature design.
Click Shop | Catalogue
On behalf of its long-term customer Deutsche Bahn (DB), Cybergroup has developed, printed and distributed a new catalogue full of standard advertising media to all DB offices. It contains the following: 45 of the most popular promotional articles, all branded in the corporate design of the transportation company. Cybergroup has put this collection together in coordination with the responsible parties at Deutsche Bahn, produced and printed them and also taken charge of the storage and delivery to the various locations. The production of the catalogue, including providing product photos, rounds off the full promotional article service which the largest railway company in Central Europe has relied on since 2012. In addition to the printed copies, Cybergroup also provides a new version as a PDF file every year, which can be downloaded by DB employees. These services also proved to be very convincing at the latest budget tender, as a result of which the contract between the two companies was extended by another three years, starting this year.
Bamboo Coffee Cup | Sustainability to Go
To help reduce the daily piles of rubbish caused by disposable coffee cups, Cybergroup has produced 13,000 sustainable coffee cups in the corporate design of S-Bahn Berlin. The reusable cups are made of certified organic bamboo fibre, which only requires a minimum of energy to produce. These are very well suited for a public transportation company that stands for eco-friendly mobility.
Design Shirts | Striking Yet Subtile
On the occasion of its 90th birthday, S-Bahn Berlin ordered 5,500 T-shirts from Cybergroup in 25 different designs and with a sewn-on flag label. Not in the characteristic red with a huge DB logo, but in grass-green, featuring authentic location information from the rail network such as ‘Berlin’ or ‘Brandenburg’ as breast prints in modern multi-line typeset, making these shirts the opposite of typical giveaways and ideal to be worn for a long time.
Climate-Friendly Delivery | GoGreen
To improve CO2 efficiency, Cybergroup uses DHL’s eco-friendly programme GoGreen to deliver products for Deutsche Bahn. The programme focuses on avoiding, reducing and offsetting greenhouse gas emissions. The top priority is to reduce CO2 emissions, which have the greatest negative effect on the environment as a result of logistics operations.
Seasonal Products | Keep in touch!
To reflect the current season and for occasions such as Christmas or Easter, Cybergroup produces traditional and unusual promotional items for customers and railway employees on behalf of Deutsche Bahn. Whether it’s chocolate bunnies by Lindt or biscuit cutters, mailing campaigns or promotional events held directly on the station platform – Cybergroup develops custom concepts and designs and delivers the products to individual events or throughout the entire distribution network, e.g. to all or to selected train stations.